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New York Life Insurance Company · 6 hours ago

Senior Associate, Experience & Digital Marketing - Business Platform Product Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$98K/yr - $143K/yr

7+ years exp

New York Life Insurance Company is seeking a Business Platform Product Manager who thrives on collaboration and is energized by using the latest Advertising and Marketing Technology. The role focuses on defining, enabling, and delivering the Digital Experience Ecosystem to provide personalized digital experiences while aligning cross-functional teams around shared objectives.

FinanceFinancial ServicesInsurance

H1B Sponsor Likely

Hiring Manager

Stephanie Virgil Gaines

Responsibilities

Understand the business strategy and consumer and advisor journeys to identify required platform capabilities needed to enable consistent and seamless experiences

Build strong recommendations, with business stakeholders, to shape what is prioritized for investment

Proactively assess the ecosystem's capabilities and external vendor landscape to recommend relevant improvement opportunities

Develop documentation of business-enabled solution architecture partnering with Technology and AI & Data stakeholders

Maintain a clear, prioritized roadmap that connects strategy to delivery and adapts as priorities evolve

Partner with Product Managers and Product Designers to understand business priorities and identify platform and capability needs and corresponding requirements

Accountable for defining, grooming, and managing the underlying backlog

Partner with Technology and AI & Data teams to lead the delivery process

Manage sprint planning, feature delivery, and risk escalation, ensuring trade-offs are transparent and data-informed

Balance business expectations and technical feasibility through clear communication and proactive alignment

Partner with the UAT team to validate that deliverables meet defined business and user expectations

Guide the creation and prioritization of test scripts; support triage, prioritization, and resolution of defects

Ensure readiness for deployment through collaboration with key stakeholders

Partner with leaders to facilitate platform evaluations and vendor RFPs as needed, ensuring scalability, cost-effectiveness, and alignment with strategy

Influence vendor roadmaps to support evolving business needs and enterprise goals

Qualification

AI understandingMarTech platformsAdTech platformsPlatform strategy documentationDelivery managementProblem-solvingFacilitation skillsCommunication skillsNegotiation skills

Required

Bachelor's Degree, or equivalent

Minimum of 7+ years of relevant experience, with 5+ years specializing in digital product delivery

Foundational understanding of AI and how it can be used to drive modern experiences

Direct experience in enabling modern, AI & data-driven MarTech and AdTech platforms and capabilities (e.g., Adobe, Salesforce, equivalent modern platforms)

Proven ability to document platform and data strategies and requirements to enable delivery of innovative marketing solutions

Strong delivery discipline and problem-solving orientation

Strong facilitator who drives clarity, consensus, and accountability

Ability to manage multiple priorities and navigate ambiguity effectively

Strong written and verbal communication skills across technical and business audiences

Experience negotiating priorities, and a trusted partner in cross-functional discussions

Benefits

Leave programs

Adoption assistance

Student loan repayment programs

Company

New York Life Insurance Company

For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime.

Founded in 1845

New York, New York, USA

10001+ employees

https://www.newyorklife.com/

H1B Sponsorship

New York Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (149)

2024 (99)

2023 (85)

2022 (77)

2021 (48)

2020 (65)