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VaynerX · 1 month ago

Associate Director, Paid Media (Programmatic)

New York

Full-time

Onsite

Lead/Staff, Director/Executive

$105K/yr - $125K/yr

5+ years exp

VaynerMedia is a contemporary global creative and media agency with expertise in driving relevance for clients. The Associate Director of Programmatic will lead the creation and execution of programmatic media plans, taking ownership of client programmatic strategy and ensuring flawless execution across various channels.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Lead the development of cutting-edge programmatic media strategies that deliver against client marketing goals

Oversee planning and execution across platforms such as The Trade Desk, DV360, and others

Act as a key contributor to cross-channel initiatives by partnering with SEM, SEO, Social, and traditional media teams

Build and nurture relationships with clients, vendors, and internal stakeholders across media, analytics, ad ops, and finance

Evaluate and evolve our programmatic technology stack and supplier partnerships

Provide strategic thought leadership and represent CMI at industry events and forums

Author and review POVs, case studies, and trend insights to establish CMI as a leader in healthcare programmatic media

Recruit, mentor, and grow top talent within the programmatic team

Continuously optimize internal processes for campaign management, reporting, and performance analysis

Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings

Qualification

Programmatic campaign managementDSP experienceProgrammatic ecosystem expertiseVideo advertisingAdvanced Excel skillsAnalytical skillsCommunicatorPassion for innovationProject managementProblem-solving skillsTeam leadership