Similarweb · 1 week ago
Field Marketing Manager
Similarweb is revolutionizing the way businesses interact with the digital world by providing unique data and solutions. The Field Marketing Manager will build and execute regional marketing programs, manage events, and support GTM teams to drive brand awareness and lead generation.
AnalyticsArtificial Intelligence (AI)Business IntelligenceMarket Research
Responsibilities
Build and execute regional marketing programs that drive brand awareness, lead generation, and pipeline creation
Own regional events end-to-end, including planning, logistics, vendor management, onsite execution, lead capture, and ROI measurement
Support GTM teams by organizing and presenting campaign and event performance data
Optimize regional marketing spend to maximize ROI across programs and activities
Ensure all field campaigns launch on time, on budget, and in alignment with global marketing strategy
Manage day-to-day operations, budgets, vendors, and purchase orders to ensure seamless execution
Lead customer marketing initiatives such as case studies, testimonials, and video content
Qualification
Required
Bachelor's degree in Marketing, Business, or a related field (or equivalent experience)
3+ years of relevant experience in field marketing, events, or demand generation in a B2B or SaaS environment
Proven track record executing regional events and local campaigns from start to finish
Strong communication, project management, and vendor management skills
Highly organized, adaptable, and comfortable managing budgets and multiple priorities
Proficient with CRM and marketing automation tools, with strong data and ROI analysis capabilities
Someone who can leverage their local presence or influence to drive impact and overcome challenges
Willingness to travel as needed for regional events, meetups, and market activities
Benefits
Medical, dental and vision insurance
401K plan
Potential equity
Employee stock purchase plan
Paid sick and parental leave
Company
Similarweb
SimilarWeb offers an AI-based market intelligence platform that helps monitor web and mobile app traffic.
Funding
Current Stage
Public CompanyTotal Funding
$262.68MKey Investors
Viola GrowthProsus
2024-09-13Post Ipo Secondary· $27.48M
2021-05-12IPO
2020-10-27Series F· $120M
Recent News
Benzinga.com
2026-01-23
2026-01-15
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