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Walmart Canada · 1 month ago

Senior Manager, Communications - Content Experience & Creative | Senior Content Strategist

Bentonville, AR

Full-time

Onsite

Senior Level

Walmart Inc. is the world’s largest retailer, and they are seeking a Senior Manager, Communications-Content Experience & Creative to lead innovative content strategies. This role focuses on shaping Walmart’s storytelling and strategic communications to engage associates and customers effectively.

DeliveryRetailShopping

Responsibilities

Develop and refine narrative frameworks that align with enterprise priorities and reputational themes, shaping storylines that connect emotionally and intellectually with target audiences

Translate communications priorities into owned content, from thought leadership and brand journalism pieces to internal storytelling

Provide editorial oversight for high-visibility content—ensuring clarity, tone, and storytelling consistency across platforms

Plan go-to-market strategies for flagship stories and campaigns across owned channel to optimize for reach, discoverability, and engagement

Build and maintain channel playbooks and best practices, ensuring consistency, accessibility, and impact across platforms

Qualification

Narrative StrategyContent WritingChannel ExpertiseAI ProficiencyInfluenceCollaboration

Required

Strong editorial judgment and storytelling instincts, including ability to synthesize diverse inputs into coherent and compelling story arcs

Exceptional writing, editing, and message development skills

Strong understanding of audience behavior across owned and shared digital ecosystems

Able and eager to use company-approved AI tools to increase productivity, output and quality of editorial deliverables

Comfortable with and capable of working cross-functionally with executives, SMEs, creatives and other communications professionals to deliver a unified creative vision

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.