Raising Cane's Chicken Fingers · 2 weeks ago
Head of Brand Activations
Plano, TX
Full-time
Onsite
Director/Executive
10+ years expRaising Cane's Chicken Fingers is a rapidly growing restaurant brand known for its delicious chicken finger meals and vibrant company culture. They are seeking a Head of Brand Activations to lead and manage all brand activation strategies that enhance brand presence and drive marketing goals. This role involves overseeing talent and content strategy, ensuring impactful activations while collaborating across teams to deliver memorable experiences.
Food and BeverageRestaurants
Responsibilities
Define and manage the brand activation strategy to align with overall brand goals and objectives
Lead activations from concept through execution, while developing and mentoring a high-performing team
Identify, negotiate, and secure talent in alignment with leadership, ensuring brand fit and value
Maximize talents to build brand awareness and deliver optimal cost per impression results
Drive planning and real-time decision making to ensure seamless execution and content delivery
Collaborate cross-functionally to share activation plans, results, and learning across departments
Partner with agencies and internal teams to ensure activations stay on schedule and deliver higher ROI
Provide on-site leadership for all high-profile activations and talent engagements
Present compelling opportunities and activation plans to leadership with clear rationale and risk assessment
Deliver trend forward, engaging content that enhances brand reach and consumer connection
Continuously evolve brand activations through creative thinking and industry trend awareness
Qualification
Required
10+ years' experience in marketing, brand management, or related field
Experience leading high-profile brand activations in a national or global consumer facing brand
Strong experience engaging talent and negotiating large contracts with celebrities
Bachelor's degree in marketing, advertising, or related field required
Knowledge of SAG requirements and other legal implications
Self-driven, flexible, and highly energetic with strong written and verbal communication skills
Detail-oriented, organized, and able to manage shifting priorities
Thrive in a fast-paced environment and proactively engage in topical opportunities
Company
Raising Cane's Chicken Fingers
Raising Cane's Chicken Fingers is a fast-food restaurant chain specializing in chicken fingers,
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Mike Andrews
Chief Financial Officer
Andrew Potter
Managing Partner
Recent News
2026-01-22
2025-12-22
2025-12-09
Company data provided by crunchbase