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Great American Insurance Group · 1 month ago

Marketing Representative

Richfield, OH (USA)

Full-time

Hybrid

New Grad, Entry Level

0+ years exp

Great American Insurance Group is seeking a Marketing Representative to join their team at Vanliner Insurance Company, headquartered in Richfield, Ohio. The role involves conducting market research, executing marketing campaigns, and engaging with customers to build relationships and achieve profit goals.

FinanceFinancial ServicesInsurance

Work & Life Balance

Responsibilities

Conducts market research and networks to identify trends, customer needs, and competitive landscape

Participates in collaborating with management and internal resources to create and execute marketing campaigns across various channels, including digital, print, and social media

Engages with existing and prospective new customers and brokers to build relationships to achieve the targeted profit goals of the division

Promotes the Company’s brand at events, trade shows, and through ongoing broker and client engagement through digital platforms to increase brand visibility and recognition

Serve as a liaison between brokers and internal leadership while ensuring timely delivery of renewal documentation and account servicing materials

Creates compelling marketing content, including blog posts, social media updates, newsletters, and promotional materials

Monitors and analyzes the performance of marketing activities and campaigns, including tracking statistics on prospect lists, hit ratios, business retention and new business production

May support underwriting in fact gathering, underwriting, and pricing of renewals

May prepare reports to analyze and develop existing business profile/mix and the quality and quantity of new business

May promote additional coverage/programs to existing accounts

Responsible for achieving premium development and retention/persistency goals

May assist with coordinating/transferring books of business and ongoing contract management

Performs other duties as assigned

Qualification

Marketing principlesCRM systemsEmail marketing platformsSocial media managementAnalytical skillsWritten communicationVerbal communicationCreative mindsetAttention to detail

Required

Bachelor's Degree in Marketing, Business, Communications, or a related field or equivalent experience

Generally, a minimum of 6 months of experience in a marketing role, preferably within a similar industry

May require insurance licensure or FINRA Series 6 depending on product line

Performs work under moderate supervision and technical direction

Familiar with marketing principles and practices

Works on assignments of low to moderate technical complexity

Excellent written and verbal communication skills

Proficiency in marketing software and tools, such as CRM systems, email marketing platforms, and social media management tools

Creative mindset with the ability to think outside the box

Strong analytical skills and attention to detail

May be required to have full comprehension of systems to answer questions and train agents

Uses communication skills to build excellent customer relationships and to provide opportunities for marketing products and services

May require day and overnight travel (10-20%) to visit agents, brokers, or clients

Position prospects and solicits new agents or clients; typically, has no or limited underwriting authority

Benefits

Medical, dental, and vision plans starting on day one

PTO

Paid holidays

Commuter benefits

An employee stock purchase plan

Education reimbursement

Paid parental leave/adoption assistance

A 401(k) plan with company match

Company

Great American Insurance Group

Glassdoor4.0

Great American Insurance Group is an insurance company that specializes in in property and casualty insurance. It is a sub-organization of American Financial Group.

Founded in 1872

Cincinnati, Ohio, USA

5001-10000 employees