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Arrow International, Inc. · 2 weeks ago

Customer Relationship/Retention Marketing Director

Cleveland, OH

Full-time

Onsite

Director/Executive

Arrow International is the world's largest manufacturer and supplier of charitable gaming products and solutions. The Customer Relationship/Retention Marketing Director will develop and implement strategies to enhance customer visitation and increase customer retention through a rewards program, while managing a team of marketing professionals.

Consumer GoodsE-CommerceRetail

Responsibilities

Develop and implement a comprehensive customer engagement strategy to increase program activity and drive repeat business

Manage, optimize and measure the retail-based program, ensuring it effectively measures store/venue visits and encourages more frequent visits

Design and execute reward promotions that incentivize customers to engage with the loyalty program and make repeat visits

Create and manage monthly and quarterly prize programs to reward presence of customers and incentivize continued engagement in program

Analyze customer data and insights to identify trends and opportunities for improving customer retention and loyalty

Collaborate with cross-functional teams, including marketing, sales, and customer service, to align strategies and initiatives that support customer retention goals

Monitor and evaluate the effectiveness of customer retention initiatives, making recommendations for optimization and improvement

Stay updated on industry trends and best practices in customer retention marketing, incorporating innovative strategies into the company's loyalty program

Manage a team of marketing professionals, providing guidance, support, and mentorship to drive results

Qualification

Customer retention marketingData analysisMarketing automation toolsReward promotions designLeadership skillsCommunication skillsCreative thinkingProject management