Alexandria Area YMCA · 1 month ago
Creative Marketing Apprentice
The Alexandria Area YMCA is seeking a Creative Marketing Apprentice to help tell the community's stories through engaging digital content. This part-time role involves creating social media content and collaborating with the marketing team to enhance the YMCA's online presence.
Health Wellness & Fitness
Responsibilities
Produce social content by capturing photos and creating videos for the YMCA’s social media platforms, including Facebook, Instagram, and LinkedIn
Assist in creating short-form video content (Reels/TikTok-style)
Collaborate with program directors, staff, and members to capture authentic stories and highlights from Y programs
Work closely with the Digital Marketing Specialist to develop and execute a content plan
Write captions and schedule social media posts
Monitor, track, analyze and share performance reports
Work directly with the marketing team to request graphics and other visual assets
Ensure all content aligns with the Y’s mission and brand voice, highlighting stories of impact, inclusion, and community
Qualification
Required
College student studying marketing, business, communications, or similar field
Strong writing and communication skills
Basic video editing skills
Familiarity with social media platforms and their application in marketing environments
Ability to work in a cross-functional team environment
Curiosity about industry trends and competitors
Proficiency in Microsoft Office (PowerPoint, Word, Excel)
Experience with social media platforms, including Facebook, Instagram, and LinkedIn
Preferred
Experience managing social media accounts is preferred but not required
Company
Alexandria Area YMCA
The Y is a diverse organization of men, women and children joined together by a shared commitment to nurturing the potential of kids, promoting healthy living and fostering a sense of social responsibility.