Chewy · 1 month ago
eCommerce SEO Manager
Bellevue, WA
Full-time
Onsite
Senior Level
$110K/yr - $176K/yr
5+ years expChewy is a company focused on pet products and services, seeking an eCommerce SEO Manager to lead their Organic Search strategy for the Hard Goods product category. The role involves developing comprehensive SEO strategies, collaborating with various teams, and ensuring the company's visibility across traditional and AI search platforms.
E-CommercePetRetail
Responsibilities
Define and lead the SEO strategy for Chewy’s Hard Goods product category to grow Organic traffic and revenue
Develop a strong working knowledge of Chewy’s Hard Goods business, including customer intent, product types, category taxonomy, and merchandising priorities
Quantify and communicate the total Organic Search opportunity, partnering with key stakeholders across Category Management, Site Experience, Product Management, Data Science, and Engineering to align and execute
Conduct competitive research and analysis to identify SEO trends, benchmark performance, and inform both traditional and AI Search strategy
Develop and present SEO strategy, roadmaps, and performance updates to senior leadership and stakeholders
Conduct comprehensive SEO analyses using first- and third-party data sources; identify gaps, test hypotheses, and deliver clear recommendations
Lead experimentation efforts to validate SEO initiatives and inform strategy decisions
Partner with Engineering to ensure proper technical implementation of SEO initiatives; identify and solve for crawl, render, and indexing issues
Integrate AI Search optimization tactics into overall strategy; ensuring Chewy is discoverable and well-represented in ChatGPT, Google AI Overviews, Perplexity, and other generative AI platforms
Educate cross-functional teams and senior stakeholders on AI Search trends and develop scalable strategies to drive mentions and citations across AI-powered search environments
Collaborate with Content and Merchandising teams to develop and optimize content that aligns with SEO and AI Search best practices
Own SEO tooling strategy and requirements; partner with internal teams or vendors as needed
Roll up your sleeves, communicate proactively, and drive results with a strong sense of ownership and urgency
Qualification
Required
Bachelor's degree in Marketing, Communications, Computer Science, or related field, or equivalent experience
5+ years of hands-on SEO experience, preferably in a fast-paced eCommerce environment
Proven track record of managing SEO for large, complex websites with millions of URLs
Deep understanding of eCommerce SEO, including on-page ranking factors, site architecture, crawlability, internal linking, and content optimization
Experience driving measurable results across traditional search engines and emerging AI-powered search platforms
Fluency in using enterprise SEO tools (e.g., Botify, Conductor, Search Console, Screaming Frog)
Strong understanding of how Google and other search engines crawl, render, and index websites
Knowledge of HTML, CSS, JavaScript, and the impact of front-end technologies on SEO
Exceptional analytical, communication, and storytelling skills; comfortable translating data into compelling strategies
Ability to collaborate with both technical and non-technical teams across the organization
A passion for search, content discovery, and staying on top of industry trends
This position may require occasional travel
Preferred
Experience with SEO A/B testing and experimentation platforms
Experience optimizing for AI-generated results, such as Google AI Overview, ChatGPT citations, or Perplexity snippets
Familiarity with large language models (LLMs) and their role in modern search
Experience partnering with Engineering to scope and deliver scalable SEO solutions
Benefits
Comprehensive medical, dental, vision benefits, in addition to wellness programs and resources, enabling you to be your best self in and outside of work.
401k
New hire and annual equity grant
Medical/Rx
Vision
Dental
Life
Disability
Hospital indemnity
Critical illness
Accident
Parental leave
Family services benefits
Backup dependent care
Flexible spending accounts
Telemedicine
Pet adoption reimbursement
Employee assistance program
10% off pet insurance
20% off at Chewy.com
Unlimited PTO, subject to manager approval
Six paid holidays per year
Paid sick and family leave in compliance with applicable state and local regulations
Company
Chewy
Chewy is a pet store that offers products, services, supplies, and prescriptions for pet parents and partners with online services.
10001+ employees
H1B Sponsorship
Chewy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (250)
2024 (164)
2023 (223)
2022 (305)
2021 (189)
2020 (161)
Funding
Current Stage
Public CompanyTotal Funding
$951MKey Investors
Lone Pine CapitalWells Fargo Capital FinanceBlackRock
2024-09-19Post Ipo Secondary· $500M
2019-06-13IPO
2017-04-18Acquired
Leadership Team
Michael Hyman
Vice President
Soma Bulusu
Vice President, Engineering and IT
Recent News
Benzinga.com
2026-01-13
The Motley Fool
2026-01-09
2026-01-07
Company data provided by crunchbase