A-LIGN · 1 day ago
VP of GTM Operations
United States
Full-time
Remote
Director/Executive
8+ years expA-LIGN is the leading provider of high-quality, efficient cybersecurity compliance programs. The Vice President, Go-to-Market (GTM) Operations will direct A-LIGN’s investments in GTM effectiveness and manage functions essential to GTM productivity, including strategic planning, execution planning, and sales process optimization.
Security
Responsibilities
Conduct segmentation analysis and provide strategic prioritization and investment recommendations
Develop and implement Customer and Prospect Database (CapDB) strategy to optimize Customer Acquisition Cost (CAC) and accelerate growth
Drive marketing forecasting and investment strategy across channels, including SEM, SEO, AI Search, Field/Events, Partnerships, and Digital
Deliver comprehensive marketing reporting on input and output metrics and KPIs
Partner with the CGO, EVP Marketing, and Digital Marketing team to rationalize and maximize MarTech stack investments
Optimize ad spend effectiveness and ROI in collaboration with the Digital Marketing team
Create and maintain reporting frameworks to enhance marketing message effectiveness and testing strategies
Coordinate and optimize sales reporting, forecasting, planning, and budgeting while ensuring quality, accuracy, and process consistency in all planning efforts
Manage weekly bookings forecasts, pipeline reviews, and compliance processes
Optimize sales processes and forecasting to improve predictability and minimize forecast variances
Oversee territory management, Rules of Engagement (RoE), and policy administration across inbound, named accounts, field, and existing customer sales teams
Deliver partnership reporting, planning, and analytics to drive performance and alignment
Manage the partnership playbook and operating model to ensure consistency and scalability
Oversee the partner portal and related systems and processes for seamless partner engagement
Optimize sales incentive compensation structures and quotas to align with company objectives
Ensure equitable quota assignments and optimal allocation across all sales channels and resources
Manage organization-wide compensation and incentive programs, including sales, partner, BDR compensation, SPIF initiatives, and employee incentive programs
Support the design and delivery of sales training and enablement programs
Ensure sales organization objectives are achieved through OKRs and timely execution
Proactively identify opportunities for sales process improvement; collaborate with sales management to assess process quality, address bottlenecks, and drive continuous improvement initiatives
Implement enabling technologies, including CRM, across international markets; monitor compliance with standards for maintaining CRM investments
Provide data-driven recommendations on hiring, promotion, discipline, and termination decisions for subordinate employees
Manage the sales technology stack, including SFDC, CPQ, Outreach, and related tools
Oversee marketing technology platforms, such as MAP and BDR tooling, to ensure efficiency and alignment
Administer AI tools, including Clay, to enhance automation and productivity
Qualification
Required
Bachelor's degree from an accredited institution
Minimum of 8 years in sales operations, business planning, or sales support management roles
Track record of managing analytically rigorous corporate initiatives
Expertise in Sales and GTM strategy and planning
Proven leadership in Sales and Marketing Operations
Skilled in utilizing Salesforce
Experience developing accurate success measures directly tied to compensation strategies
Ability to meet deadlines with a high degree of motivation
Excellent communication
Thrive in a fast-paced environment
Ability to work individually as well as collaboratively
Preferred
Master's in business administration (MBA)
Private Equity (PE)-backed portfolio company experience strongly preferred
Benefits
Healthcare, Dental, and Vision Benefits
Employer Paid Life Insurance and Disability Insurance
EAP - Employee Assistance Program
Pet Insurance
401(k) Plan with Employer Matching
Competitive Bonus Structure
Home Office Reimbursement
Certification Reimbursement
Personalized Career Coaching
Generous Paid Time Off
Paid Office Closure December 25-January 1
Vacation Bonus
Summer Hours
Company
A-LIGN
A-LIGN is a security and compliance solutions provider.
501-1000 employees
H1B Sponsorship
A-LIGN has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$54.5MKey Investors
FTV Capital
2025-07-08Acquired
2021-08-12Private Equity
2018-07-16Private Equity· $54.5M
Leadership Team
Scott G. Price
Chief Executive Officer
Recent News
solutionsreview.com
2025-12-06
Company data provided by crunchbase