Lendio · 9 hours ago
Lifecycle Marketing Manager (SMB)
Lehi, UT
Full-time
Onsite
Mid, Senior Level
$90K/yr - $120K/yr
4+ years expLendio is a leading business lending platform that connects businesses, lenders, and partners through AI-powered intelligent lending experiences. The Lifecycle Marketing Manager will own and optimize the borrower journey, crafting and managing lifecycle programs to drive conversions and revenue.
FinanceFinancial ServicesFinTechLending
Responsibilities
Own the monthly lifecycle KPI targets of MQLs, offers, and revenue
Own borrower lifecycle programs across the marketplace funnel. This is the prospect, applicant, customer, and repeat borrower stages
Develop a strong pipeline of engaged potential and current customers
Draft and build email campaigns and automated workflows in HubSpot to drive engagement, conversions, and renewals
Develop personalized, segmented email journeys based on borrower behavior, funnel stage, and loan intent
Create and refine effective marketing programs that leverage 1st and 3rd party company/contact firmographic, demographic, and intent data
Utilize innovative multi-channel engagement techniques to drive customers to next-best actions
Test and iterate on creative, messaging, segmentation, and send logic to continuously improve performance
Collaborate across teams (Product Marketing, Creative, Product, Data, Ops) to align messaging and ensure cohesive borrower communication
Analyze performance metrics (open, click, conversion rates, etc.) and translate learnings into actionable next steps to drive KPIs forward
Qualification
Required
4–7 years of experience in lifecycle, email, or CRM marketing, ideally in a DTC or B2C environment with elements of direct response marketing
Proven track record of owning end-to-end lifecycle campaigns from strategy through execution and analysis
Customer journey mindset and focus on increasing stickiness and LTV
Highly experienced with HubSpot as a CRM
HTML/CSS skills
Detail orientation
Deep familiarity with marketing automation tools (HubSpot experience a plus)
Proven track record of CRM management skills
Growth mindset. Curious, data-driven, and always testing
Positive energy and ownership mentality. Able to self-direct, prioritize, and move work forward with limited oversight
Strong writing and communication skills, especially in translating complex ideas into simple, compelling messaging
Strong connection to Lendio and our mission
Benefits
Be part of a high-performing, collaborative team, and have fun at work each day
Competitive pay
A full suite of traditional benefits
Untracked PTO (Paid Time-off)
401(k) with company match
Company-contributed HSA
Onsite gym and standing desks
Wellness program
Discounted cellular plans
Infertility Coverage (Starting in 2026)
Company
Lendio
Lendio is an online lending marketplace that develops financial applications to offer online loan services.
201-500 employees
H1B Sponsorship
Lendio has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (1)
2021 (2)
Funding
Current Stage
Late StageTotal Funding
$108.5MKey Investors
Mercato PartnersSignature BankNapier Park Global Capital
2020-02-27Series E· $31M
2020-02-27Debt Financing· $24M
2016-10-25Series D· $19M
Leadership Team
Brock Blake
CEO, Co-Founder
Trent Miskin
Chief Product Officer and Co-Founder
Recent News
2025-08-14
The Fintech Times
2025-07-18
Company data provided by crunchbase