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Viant Medical · 1 month ago

Technical Marketing Associate

Minneapolis, MN

Full-time

Onsite

Senior Level

5+ years exp

Viant Medical is a global medical device design and manufacturing services provider that partners and innovates with customers to deliver high-quality medical devices. The Technical Marketing Associate will lead marketing initiatives for the Plastics, Metals, and Assembly portfolios, bridging technical expertise with creative marketing strategies to drive commercial success.

Cosmetic SurgeryHealth CareManufacturingMedical

Responsibilities

Develop and own integrated marketing strategies for the Plastics, Metals, and Assembly portfolios—anchored in customer needs, competitive differentiation, and market opportunity

Define and continuously refine value propositions, target segments, and growth priorities in partnership with Business Unit Leaders

Translate portfolio strategies into actionable annual marketing plans with measurable objectives, KPIs, and ROI targets

Develop technical content and marketing collateral that articulate Viant’s expertise, innovation, and engineering know-how in plastics, metals, and assembly

Collaborate with subject matter experts to create case studies, capability sheets, technical white papers, and proof points

Work closely with engineering, project management, D&D teams to capture innovation stories, capacity updates, and new capabilities

Develop and maintain sales enablement tools—value proposition decks, customer presentations, technical overviews, and proof-point collateral—that strengthen commercial storytelling

Train and equip commercial teams with the technical content, success stories, and tools to position Viant’s differentiated capabilities across the buyer journey

Partner with Digital and Content teams to design and launch multi-channel campaigns (web, social, email, trade shows) that drive awareness and lead generation

Lead market and competitive analysis to identify emerging trends, customer pain points, and whitespace opportunities within medtech contract manufacturing

Support technology road mapping, new capability launches, and M&A activities

Qualification

B2B marketing experienceManufacturing technologiesTechnical marketingStrategic planningCRM systemsAgilityStorytelling skillsCommunication skillsOwnership

Required

Bachelor's degree in engineering, operations, marketing or related concentration

5+ years of B2B marketing experience in contract manufacturing, medtech, or industrial sectors, ideally within a CDMO or OEM environment

Background in manufacturing and engineering, including experience with metals, plastics, and assembly processes

Proven capability in marketing and strategic planning

Strong understanding of manufacturing technologies (plastics molding, precision metals, assembly, automation, etc.) and their applications in medical devices

Strong strategic thinker with the ability to develop marketing strategies to drive enterprise growth objectives

Demonstrated experience in technical marketing - communicating differentiation to technical buyers and decision-makers

Exceptional storytelling and content development skills, including PowerPoint, Adobe Creative Suite, and Canva

Experience with CRM and marketing systems (Salesforce, HubSpot, Power BI)

Strong influence and communication skills to work across matrixed teams and functions

Agile and proactive; comfortable navigating fast-paced environments and evolving priorities

Ownership and accountability to drive deliverables to completion with excellence

Ability to travel frequently within the U.S. (Up to 25%)