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Digitas Health · 7 hours ago

Director, Data & Analytics

Philadelphia, PA

Full-time

Hybrid

Director/Executive

$111K/yr - $159K/yr

8+ years exp

Digitas Health is the first global connected-health agency, specializing in helping health brands navigate a complex media environment. The Data Strategy Director will lead impactful data initiatives, bridging the gap between data and storytelling to fuel creative strategies and business growth.

Health CareMedical

Responsibilities

Own end-to-end measurement lifecycle of campaigns

Work with clients and internal teams to build measurement plans for campaign activations (including paid, earned and owned)

Understand measurement landscape to identify appropriate measurement partners and project manage partners from RFP to report

Build custom reports that deliver compelling narrative and clear actionable insights

Leverage primary research and/or syndicated data to identify high-potential growth audiences by analyzing demographic, psychographic, and behavioral data

Create precise audience profiles, providing a deep understanding of target segments and informing effective strategies for engagement and acquisition

Work closely with brand strategy, account management, and creative teams to align data insights with brand goals and creative outputs

Use your expertise in data analytics to uncover insights that drive creative strategies and fuel innovative ideas

Serve as a strategic partner, ensuring that brand initiatives are built on solid data foundations

Use data source expertise to creatively solve problems

Know partners (i.e. MRI Simmons, GlobalWebIndex, Epsilon, social listening, etc) inside and out to efficiently pull data and create compelling visuals from raw data

Conduct in-depth social listening analysis to track, monitor, and interpret conversations across various social media platforms

Program advanced tools to uncover emerging trends, sentiments, and consumer perceptions

Qualification

Data strategyData analyticsSocial listeningData visualizationQualitative researchQuantitative researchCommunication skillsProblem-solvingTeam collaboration

Required

Proven experience as a Data Strategy Director or in a senior data-driven strategy role (8-10 years experience)

Exceptional communication and storytelling skills, with a talent and proven ability for translating data insights into compelling narratives

Strong understanding of both qualitative and quantitative research methods, with experience in conducting and analyzing primary research

Demonstrated ability to partner effectively with brand strategy and creative teams

Ability to work independently, with a proactive and resourceful approach to solving complex problems

Strong social listening skills, with the ability to build advanced Boolean queries to enable the monitoring, analysis, and interpretation of social media conversations

Tools and skills: MRI Simmons, GlobalWebIndex, social listening tools, Excel, expertise in data visualization