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Walmart Canada · 1 month ago

(USA) Senior Manager, Creative- Associate Creative Director (Private Brands & Naming)

Los Angeles, CA

Full-time

Onsite

Senior Level, Lead/Staff, Director/Executive

$108K/yr - $216K/yr

5+ years exp

Walmart Canada is seeking a Senior Manager in Creative as an Associate Creative Director. In this role, you will be responsible for the creative development of Walmart's private brands, shaping their identity and messaging while collaborating with various teams to ensure a cohesive brand voice.

DeliveryRetailShopping

Responsibilities

Manage Multiple Projects: Work on diverse tasks such as: Crafting positioning statements and brand personalities

Generating brand names with writers

Writing and refining brand manifestos and taglines

Presenting work to cross-functional partners and leadership

Collaborating with legal teams to clear names and language for use

Naming Expertise: Develop names for new brands, initiatives, and products across the enterprise

Apply knowledge of legal parameters and best practices for naming

Generate creative names quickly across various business areas

Brand Advocacy: Champion Walmart’s brand and customer-centric approach

Stay informed on industry trends, best practices, and competitive landscape

Translate business objectives into actionable creative ideas

Stakeholder Collaboration: Maintain strong relationships with key stakeholders

Communicate goals and objectives clearly

Build accountability, measure progress, and promote continuous learning

Creative Leadership: Represent the creative leadership team confidently

Ask critical questions, challenge the status quo, and defend creative work

Partner with Creative Directors to eliminate barriers and deliver cohesive work

Qualification

Creative WritingBrand DevelopmentDigital Content ManagementMarketing ExecutionStakeholder CollaborationOrganizational SkillsRelationship BuildingCommunication SkillsAdaptability

Required

Bachelor's degree in Design, Marketing, Creative Writing, Advertising, Fine Arts, or related field and 1 year of experience in interactive design or editorial content management OR 3 years of experience in interactive design or editorial content management

Online portfolio required

5 years of experience in creative, communications, and/or marketing execution

5 years managing copy in an online creative or digital field

Strong organizational skills, ownership, and accountability

Ability to lead projects, communicate effectively, and work independently

Proactive and adaptable approach to evolving marketing, retail, and e-commerce demands

Exceptional relationship-building and expectation management skills across partners

Preferred

Digital Content Management

Editorial

Retail Management

Supervising Associates

WE-Working for or with Creative Agencies

Benefits

Health benefits include medical, vision and dental coverage.

Financial benefits include 401(k), stock purchase and company-paid life insurance.

Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting.

Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.

Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities.