The Pokémon Company International · 1 month ago
Manager, Influencer Marketing
Bellevue, Washington, United States
Full-time
Hybrid
Mid, Senior Level, Lead/Staff
$129K/yr - $198K/yr
8+ years expThe Pokémon Company International is a subsidiary of The Pokémon Company in Japan, responsible for brand management and marketing outside of Asia. The Manager, Influencer Marketing will oversee and design initiatives for a best-in-class influencer marketing program, managing a team and collaborating across various departments to integrate influencer efforts into campaigns.
Entertainment
Responsibilities
Develop and manage the influencer marketing strategy for the Americas and Oceania aligned with brand, product, and campaign goals
Lead, mentor, and grow a team of influencer program managers
Collaborate cross-functionally with Product, PR, Social, Community, Events, eSports, LATAM teams and more to integrate influencer efforts seamlessly into campaigns and events
Identify and monitor emerging trends, platforms, and creator communities to inform the brand’s growth and development in the space
Manage relationships with key external partners, vendors, and agencies that support Pokémon’s influencer program
Architect influencer programs that drive awareness, reach, and conversion across key products and pillars
Oversee campaign planning, creator selection, contract negotiations, and performance tracking
Ensure consistent brand messaging and creative alignment across all influencer content
Ensure all influencer and creator marketing activations comply with applicable regulations (e.g., FTC Endorsement Guides and comparable global standards), partnering closely with Legal and Marketing teams to balance compliance requirements with creative and business objectives
Cultivate strong relationships with top-tier creators, agencies, and platform partners
Represent the brand at events, creator meetups, and on-site activations to foster community and deepen partnerships
Act as a brand ambassador and point of contact for creators during live events and content shoots
Define KPIs and success metrics for influencer campaigns; analyze performance and optimize future efforts
Deliver regular reporting and insights to leadership and stakeholders
Qualification
Required
Eight (8) years of experience in influencer marketing, preferably with gaming, entertainment, or youth-oriented brands
Three (3) years of experience directly managing people within cross-functional teams
Proven track record of leading successful influencer campaigns and collaborating cross-departmentally
Deep understanding of creator ecosystems across platforms like YouTube, Twitch, TikTok, and Instagram
Demonstrated experience interpreting and applying regulatory requirements in campaigns, with a proven ability to collaborate effectively with legal teams and cross-functional partners to develop compliant, business-minded solutions
Strong project management skills with the ability to juggle multiple campaigns and deadlines
Excellent communication and relationship-building skills, with experience advising leadership and decision-makers
Ability to travel and participate in on-site events and activations
Experience working within strict brand and legal guidelines
Familiarity with influencer marketing tools and platforms (e.g., CreatorIQ)
Passion for Pokémon, gaming, and pop culture
Benefits
100% employer-paid healthcare premiums for you.
Generous paid family leave.
Employer-paid life insurance.
Employer-paid long and short-term income protection insurance.
US Employees: 401k Employer Matching.
UK/IRE/MX Employees: Pension Employer Contributions.
Fitness reimbursement.
Commuter benefit.
LinkedIn learning.
Comprehensive relocation package for certain roles.
Hybrid work environment.
Company
The Pokémon Company International
Join one of the most popular children’s entertainment properties in the world! The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website.
1001-5000 employees
H1B Sponsorship
The Pokémon Company International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2022 (2)
2021 (1)
2020 (1)
Funding
Current Stage
Late StageLeadership Team
Leon Suh
Chief Financial Officer
Cameron Meyer
Brand Services Partner
Company data provided by crunchbase