Mental & Mentla · 1 month ago
Head of Growth
San Francisco, CA
Full-time
Hybrid
Director/ExecutiveMental & Mentla is focused on making AI therapy a well-known solution for mental health. They are seeking a Head of Growth to drive category awareness, test growth channels, and build partnerships to scale their user base effectively.
FitnessHealth CareWellness
Responsibilities
Own the arrival of Pathos into the public consciousness and turn it into the default name people think of when they hear “AI therapy.”
Use creative, data-driven growth to win attention in this new category, scale a free product that reaches people who are not getting help today, and build repeatable engines that drive tens of millions of users toward safe, effective AI therapy
Category awareness and attention. Pathos becomes a top-of-mind brand for AI therapy, visible in press, social media, and search, with clear growth in branded search and organic mentions
Channel testing and winning bets. Rapidly test many growth channels and tactics and identify a small portfolio of scalable winners with known CAC, retention, and playbooks
Research and media flywheel. Turn studies and product stories into ongoing earned media and creator coverage that drives meaningful, trackable user growth
Performance marketing and attribution. Stand up paid experiments with clear tracking, reporting, and basic attribution that show which platforms and campaigns are worth scaling
Owned and organic growth. Grow reach through social, content, SEO, and LLM search with simple systems and calendars that the team can run and improve
Partnerships and B2B distribution. Build and manage a pipeline of partners, close high-value distribution deals, and show repeatable ways to bring in users through organizations and platforms
Growth analytics and operating rhythm. Define core growth metrics, create simple dashboards, and drive a weekly growth cadence that uses data to decide what to start, stop, and scale
Qualification
Required
Comfortable running many small tests across channels, creatives, and audiences, then quickly leaning in on what works and shutting down what does not
Understands how to grow through media, social, content, SEO, performance marketing, and partnerships and is curious about new and underpriced channels
Understands CAC, LTV, and payback and can set up simple attribution that is good enough to guide spend and time
Can source leads, pitch Pathos, negotiate, and close deals that bring users, distribution, or credibility, then follow through on execution
Clear and persuasive communicator in writing and in person who can frame research, product, and stunts in ways that press, creators, and users care about
Works well with product, design, data, clinical, and AI teams and knows how to turn growth ideas into product experiments and how product changes open new growth loops
Takes responsibility for growth outcomes, moves quickly, and keeps a high bar for follow-through and quality with a high volume of output and sound judgment
Understands that Pathos optimizes for therapeutic benefit and safety and chooses growth tactics that respect vulnerable users and the long-term brand, with strong hunger to increase how many people get help
Uses data to size opportunities, read experiments, and understand ROI, and can pull core numbers with SQL or similar tools to stay unblocked
Company
Mental & Mentla
AI therapy and tools for daily living.
Founded in 2022
2-10 employees
Funding
Current Stage
Early StageTotal Funding
$10.12M2025-12-02Series Unknown· $10.12M
2022-10-01Seed
2022-08-24Series Unknown
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