Associa · 1 month ago
PR Director
Associa is the leader in community management dedicated to helping clients achieve their vision for their communities. They are seeking a talented PR Director to manage all aspects of public relations and media strategy, including media strategy development, agency management, and crisis communications.
AccountingCommunitiesConsultingProperty ManagementReal Estate
Responsibilities
Develop and execute a comprehensive media strategy that aligns with the company's goals and objectives
Monitor industry trends, competitor activity, and emerging issues to adjust the media strategy as needed
Track and analyze media coverage and make data-driven recommendations for improvement
Oversee and manage relationships with external PR and media agencies
Set clear goals and KPIs for agencies and ensure they are met within budget
Monitor agency performance and provide feedback for improvement
Identify and cultivate relationships with key media outlets, journalists, and influencers
Secure media coverage through proactive outreach and pitching of company stories and initiatives
Coordinate and execute media interviews and appearances for company executives
Draft compelling and well-crafted press releases, news articles, and other media materials
Collaborate with internal teams to gather information and data necessary for press releases
Ensure press releases are distributed to relevant media outlets and stakeholders
Develop and implement crisis communication plans to effectively manage and mitigate any potential PR crises
Serve as the primary spokesperson during crisis situations and manage media inquiries
Collaborate with internal teams to ensure consistent messaging and timely responses
Qualification
Required
Bachelor's degree in communications, public relations, journalism, or a related field
Proven experience in PR and media management, industry experience a plus
Excellent written and verbal communication skills
Proficiency in media monitoring and analytics tools
Demonstrated ability to build and maintain media relationships
Exceptional organizational and project management skills
Creative and strategic thinker with the ability to identify opportunities for media coverage
Strong leadership skills and the ability to work collaboratively with cross-functional teams
Strong crisis communication skills with a track record of effectively managing PR crises
Company
Associa
Associa provides management and consultancy services.
Funding
Current Stage
Late StageTotal Funding
unknown2008-06-11Private Equity
Leadership Team
Recent News
GlobeNewswire
2026-01-05
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