Hilton · 15 hours ago
Senior Analyst, Paid Search
McLean, VA
Full-time
Hybrid
Mid, Senior Level
3+ years expHilton is a leading global hospitality company known for its diverse portfolio of world-class brands. As a Senior Analyst for the Paid Search team, you will implement strategies and analyze performance to enhance customer acquisition for Hilton's Paid Search program across multiple brands.
HospitalityLeisureResorts
Responsibilities
Support and implement strategies while analyzing performance for Hilton's Paid Search program which supports 20+ brands under the Hilton business
Work with agencies on daily activities to maintain paid search success across ad platforms such as Google, Bing, Yelp, etc
Support the Paid Search Manager on daily management of Always-On campaigns
Work with our agency:
Perform regular A/B testing to refine ad copy, landing pages, and account audits
Execute on new tactics and concepts to support the broader marketing strategies
Work with brand managers to gather up-to-date copy and brand assets for search ad campaigns
Manage budgets ensuring efficient allocation across campaigns and platforms
Analyze performance against key KPIs while providing actionable insights to enhance overall paid search strategy
Prepare internal regular reporting on campaign performance, highlighting key metrics and insights to hold agency accountable for performance and budget efficiencies
Stay up-to-date on industry trends and best practices, implementing new features and tactics to improve campaign effectiveness
Qualification
Required
Three (3) years of professional experience
Track record supporting enterprise or large-scale paid search spend
Experience with the Google and Bing Suite of products (SA360, Google Ads, Bing Ads, etc.)
In-depth knowledge of Google Analytics, Adobe Analytics or similar
Experience using complex search data to report on potential growth opportunities
Work from the Addison, TX or McLean, VA office three (3) days per week
Preferred
Experience working in an Agency environment
Advanced technical skills in Excel (can perform complex functions) and PowerPoint
Knowledge of the broader travel industry and its search opportunities
Benefits
Go Hilton travel program: 110 nights of discounted travel with room rates as low as $40/night
Hilton Shares: Our employee stock purchase program (ESPP) - you can purchase Hilton shares at a 15 percent discount
Paid parental leave for eligible Team Members, including partners and adoptive parents
Mental health resources including free counseling through our Employee Assistance Program
Paid Time Off (PTO)
Company
Hilton
Hilton is a hospitality company, owns luxury and full-service hotels and resorts, and focused-service hotels.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$10.5BKey Investors
Pershing Square Capital ManagementHNA Group
2025-12-01Post Ipo Debt· $1B
2025-07-01Post Ipo Debt· $1B
2024-09-05Post Ipo Debt· $1B
Leadership Team
Christopher Nassetta
President and CEO
Kevin Jacobs
Chief Financial Officer
Recent News
2025-12-30
2025-12-25
Bangkok Post
2025-12-24
Company data provided by crunchbase