Holistic Industries · 1 month ago
Retail of Marketing Director
United States
Full-time
Remote
Director/ExecutiveHolistic Industries is a company involved in various aspects of the cannabis industry, and they are seeking a Retail Marketing Director to lead national marketing efforts for Liberty dispensaries. This role will oversee integrated marketing campaigns and ensure that initiatives are insight-driven to drive traffic and revenue.
CannabisMedicalOrganic
Responsibilities
Develop and execute the annual marketing strategy to drive awareness, traffic, and conversion across the retail footprint
Lead digital and traditional media strategy across SEO, SEM, programmatic display, and OOH
Partner closely with Retail Operations and Brand Marketing to align promotional calendars and product priorities
Oversee the development and creative execution of national omnichannel campaigns for key retail moments (4/20, holidays, new store openings, etc.)
Collaborate with the SVP of Marketing on budget planning, forecasting, and optimizing spend efficiency
Manage external creative partners and lead the Retail Marketing Coordinator to support national retail initiatives
Qualification
Required
Develop and execute the annual marketing strategy to drive awareness, traffic, and conversion across the retail footprint
Lead digital and traditional media strategy across SEO, SEM, programmatic display, and OOH
Partner closely with Retail Operations and Brand Marketing to align promotional calendars and product priorities
Oversee the development and creative execution of national omnichannel campaigns for key retail moments (4/20, holidays, new store openings, etc.)
Collaborate with the SVP of Marketing on budget planning, forecasting, and optimizing spend efficiency
Manage external creative partners and lead the Retail Marketing Coordinator to support national retail initiatives
Leading and inspiring others with clear communication and thoughtful decision-making
Creating compelling messaging and content, and amplifying it effectively across channels
Operating with accountability, initiative, and a solutions-oriented approach
Building partnerships across teams and navigating complex, fast-moving environments
Managing multiple projects at once while maintaining accuracy and attention to detail
Benefits
Competitive base pay
Monthly bonus program
Medical, dental, and vision coverage
Team member discount in our stores
Health Savings Account
Pet insurance
401(K) with a company match
Company-paid short term and long-term disability
Life and AD&D insurance
Mental health and urgent care services
Referral program
Generous paid time off (PTO)
Company
Holistic Industries
Holistic Industries is an organic medical cannabis company that provides cannabis-based medications.
Founded in 2011
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$156.09MKey Investors
Harbert Growth PartnersAltmore Capital
2022-10-13Series Unknown
2021-05-11Convertible Note· $55M
2020-09-16Debt Financing· $35M
Leadership Team
Josh Genderson
Founder and CEO
Zeeshan Hyder
Chief Financial Officer
Recent News
Worcester Business Journal
2025-02-06
Company data provided by crunchbase