FlowCandy · 1 month ago
CRO Strategist
Atlanta, GA
Full-time
Onsite
Mid Level
3+ years expFlowCandy is a company focused on driving measurable conversion rate improvements for eCommerce stores. The CRO Strategist will be responsible for developing and executing strategies to optimize conversion rates through data-driven experimentation and UX optimization.
AdvertisingEmailMarketingSMS
Responsibilities
Develop and execute full-funnel CRO strategies for eCommerce brands across product pages, collections, carts, and checkout
Plan, launch, and manage A/B and multivariate tests. Build test roadmaps, prioritize experiments by impact, and ensure clean execution
Analyze qualitative and quantitative data from tools like GA4, heatmaps, recordings, surveys, and customer behavior platforms to uncover friction and growth opportunities
Serve as a strategic CRO partner to clients. Lead weekly or bi-weekly meetings, present insights, explain test results clearly, and align on next steps
Work closely with designers, developers, copywriters, and success managers to ensure tests are executed with precision and speed
Identify usability issues and conversion blockers. Make data-backed recommendations on layout, messaging, offers, trust elements, and user flow
Participating in squad calls to deliver comprehensive updates and feedback on wins, challenges, and blockers, ensuring clear communication and alignment with the team
Own CRO KPIs including conversion rate, AOV, RPV, checkout completion, and funnel drop-off improvements
Qualification
Required
3+ years of hands-on CRO experience for eCommerce brands, preferably in an agency environment
Strong experience running A/B tests and building structured experimentation roadmaps
Deep understanding of UX, consumer psychology, and conversion principles
Proven experience using GA4, heatmaps, session recordings, and survey data
Experience optimizing Shopify stores is required
High attention to detail and QA discipline across live tests
Strong communication skills for client-facing strategy calls
Comfortable working with designers and developers in a fast-paced environment
High emotional intelligence and strong stakeholder management
Time management and prioritization skills in a remote environment
Results-driven mindset with full ownership over performance outcomes
Aligned with our values: https://flowcandy.com/about-us
We're looking for A-players or those actively becoming one
Preferred
Experience with project management tool ClickUp is highly preferred
Experience with project management tools like ClickUp is preferred
Experience with tools like VWO, Convert, Google Optimize (legacy), Hotjar, PostHog, or similar is a plus
Benefits
100% remote, work from anywhere in the world with reliable internet
Competitive paid time off each year
All U.S. holidays off (fully paid)
Direct impact on company growth in a fast-scaling organization
Work with high-growth, well-known eCommerce brands
Learn directly from a senior team with deep lifecycle and CRO expertise
Flexible work culture that respects performance and personal life
Long-term growth opportunities inside the company
Company
FlowCandy
FlowCandy is an advertising company that provides SMS and email marketing services to increase sales for businesses.
11-50 employees
Funding
Current Stage
Early StageLeadership Team
Brian Becker
Co-Founder
Will Evans
Co-Founder
Company data provided by crunchbase