Constrafor · 1 month ago
Growth Marketing Manager
New York, NY
Full-time
Onsite
Mid, Senior Level
$145K/yr - $160K/yr
3+ years expConstrafor is a SaaS and fintech platform purpose-built for construction, aiming to enhance productivity and cost-efficiency in procurement and financial transactions. The Growth Marketing Manager will lead the promotion of the Early Pay Program and the AI-enabled CFO Suite, developing strategic marketing initiatives to drive demand and generate leads within the construction industry.
ConstructionFinancial ServicesFinTechSaaS
Responsibilities
Develop and execute comprehensive demand generation strategies tailored to the construction industry, aligning with our target Subcontractor audience and business goals
Collaborate with product and sales teams to create compelling content and resources, such as blog posts, case studies, webinars, and more, to engage with SMB construction companies
Manage and optimize marketing campaigns, including PPC, SEO, email marketing, and social media advertising, to reach business owners and C-suite decision makers
Identify and segment target audiences within the construction sector to personalize and maximize the impact of marketing campaigns
Analyze and report on key performance metrics to measure the effectiveness of demand generation efforts and make data-driven improvements
Coordinate events to increase industry engagement
Work closely with the Sales team to ensure seamless lead handoff and alignment on strategy
Generate thoughtful and relevant content that will engage our key target audiences
Stay up-to-date on construction industry trends to enhance our demand generation efforts
Foster a positive, high-energy team culture focused on exceeding goals
Qualification
Required
Bachelor's degree in marketing, business, or a related field
3-7 years of experience in demand generation, growth marketing, or related roles, preferably within the fintech space
Strong understanding of marketing automation tools, CRM systems, and data analytics
Proficiency in marketing software and analytics platforms such as HubSpot, ZoomInfo, Google Analytics, and others
Excellent project management skills with the ability to manage multiple campaigns simultaneously
Exceptional communication and interpersonal skills
A creative thinker with a data-driven mindset
Preferred
Experience marketing a financial product is strongly preferred
Construction industry knowledge is a plus
Benefits
Equity ownership within Constrafor.
Medical, dental & vision insurance coverage offered for you and your dependents.
Generous PTO Plan.
Hybrid schedule out of our beautiful Hudson Yards office.
A collaborative and innovative work culture that values your input.
Opportunity to make a significant impact in a growing tech company.
Company
Constrafor
Constrafor is a construction procurement company that offers financing and software for general contractors.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$377.8MKey Investors
NFXMotive PartnersFinTech Collective
2024-11-27Series A· $14M
2024-11-27Debt Financing· $250M
2023-04-24Series Unknown· $7.5M
Leadership Team
Cavit Keskin
Senior Software Engineer
Recent News
2025-04-04
2025-04-04
2025-04-04
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