Instacart · 1 month ago
Web Marketing Manager, CRO
United States
Full-time
Remote
Mid, Senior Level
$119K/yr - $132K/yr
4+ years expInstacart is transforming the grocery industry by providing essential grocery delivery services. The CRO focused web marketing manager will optimize site performance to improve conversion rates across customer segments, driving customer acquisition and engagement through strategic experimentation and collaboration with cross-functional teams.
Delivery ServiceE-CommerceGroceryShopping
Responsibilities
Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces, driving measurable conversion improvements across new, lapsed, and existing customer segments
Design, implement, and analyze A/B, multivariate, and personalization tests using website conversion platforms (e.g., Optimizely, Crazy Egg), and scale winning experiences
Translate customer insights and funnel analytics into prioritized hypotheses and test plans; define success metrics, report results, and communicate learnings to stakeholders
Partner with SEO, marketing technology, paid media, product, design, analytics, and data science to ensure CRO best practices are embedded into landing pages and end-to-end user journeys
Build and maintain a healthy cadence of experiments, ensuring rigorous QA, data integrity, and attention to site performance, accessibility, and mobile responsiveness
Improve conversion outcomes for both organic and paid traffic surfaces by optimizing entry points, landing pages, and complex paths to conversion at scale
Create and evangelize CRO playbooks and documentation that accelerate learning, enable repeatable wins, and inform cross-functional roadmaps
Qualification
Required
4-7 years of hands-on conversion rate optimization (CRO) experience for large-scale consumer websites
Significant experience with WYSIWYG website conversion and experimentation tools (e.g., Optimizely, Crazy Egg, or similar)
Comprehensive knowledge of A/B testing, multivariate testing, and personalization—from hypothesis development through execution and analysis
Proven track record of turning customer insights and behavioral data into tactics that deliver measurable improvements in conversion
Strong analytical skills and proficiency with web analytics to diagnose funnel performance and prioritize a roadmap
Experience working with large site footprints (millions of pages) and navigating complex, multi-step conversion paths
Knowledge of key marketing and acquisition channels (e.g., SEO, SEM, paid social, affiliates, email) and how they influence on-site conversion
Preferred
Power user expertise with website conversion platforms, including building complex experiments and targeting without engineering support
SQL and data analytics experience to source data, build dashboards, and report results to stakeholders
Ecommerce experience optimizing high-traffic landing pages
Demonstrated ability to influence cross-functional partners and align roadmaps across marketing, product, design, analytics, and data science
Experience optimizing experiences for both organic and paid traffic, tailored to new, lapsed, and existing customer segments
Benefits
New hire equity grant
Annual refresh grants
Company
Instacart
Instacart is an online grocery platform that offers same-day delivery and pickup services for retailers and consumers.
1001-5000 employees
H1B Sponsorship
Instacart has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (156)
2024 (173)
2023 (111)
2022 (159)
2021 (170)
2020 (59)
Funding
Current Stage
Public CompanyTotal Funding
$2.92BKey Investors
T. Rowe PriceTiger Global ManagementD1 Capital Partners
2023-09-19IPO
2021-11-01Private Equity· $232M
2021-09-05Secondary Market
Leadership Team
Chris Rogers
Chief Executive Officer
Brandon Leonardo
Co-Founder
Recent News
Crain's New York Business
2026-01-24
The Journal Record
2026-01-18
Company data provided by crunchbase