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ReachMobi · 1 month ago

Senior Media Buyer - HYBRID

Bonita Springs, Florida, United States

Full-time

Hybrid

Senior Level

5+ years exp

ReachMobi is an industry-leading mobile app developer focused on enhancing user experience through tailored mobile applications. The Senior Media Buyer will lead the strategy and optimization of paid media campaigns, manage digital media partnerships, and mentor junior team members to drive performance-based marketing initiatives.

AdvertisingAppsDigital MarketingInternet

Comp. & Benefits

H1B Sponsored

Responsibilities

Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display channels

Own digital media partnerships and negotiate top-tier placement deals with platforms and providers

Drive performance-based marketing initiatives (CPA/CPI/CPC), optimizing for ROI, LTV, and retention

Collaborate cross-functionally with Product, Creative, and Data teams to inform campaign strategy and align media initiatives with business goals

Mentor and guide junior media buyers, fostering best practices in campaign creation, optimization, and reporting

Conduct in-depth market research to uncover growth opportunities, identify trends, and scale profitable user cohorts

Create, test, and optimize ad copy and creative assets, including text, image, and video

Analyze campaign performance, prepare executive-level reports, and provide actionable recommendations to maximize efficiency and results

Qualification

Performance-based marketingMedia strategy developmentAnalytical skillsExcel proficiencyMobile advertising experienceAd copy creationA/B testing knowledgeLeadership experienceMentoring skills

Required

5+ years of experience managing performance-based mobile and digital campaigns across multiple channels (Facebook, Google, affiliate networks, programmatic, etc.)

Proven track record of developing media strategies that scale, improve ROI, and meet LTV and retention goals

Strong analytical skills; experience translating complex data into actionable insights and business recommendations

Expertise in Excel (pivot tables, VLOOKUP, SUMIF, data visualization) and media analytics platforms

Firsthand experience creating compelling ad copy and creative assets; knowledge of A/B testing and iterative optimization

Preferred

Leadership or mentoring experience preferred

Mobile advertising experience highly desired

Benefits

Unlimited Paid Time Off plus 10 paid holidays

401k match up to 4%

Health/Vision/Dental

Flexible Spending Accounts

Life Insurance

AD&D

STD

LTD fully employer-paid

Sponsorship available

Complimentary snacks, beverages, beer fridge, and catered lunches

Regular company-sponsored social events to connect with your team and colleagues

Company

ReachMobi

ReachMobi connects massive mobile audiences with the content that influences the world, Reach, grow and engage audience.

Founded in 2010

Philadelphia, Pennsylvania, USA

51-200 employees

https://reachmobi.com/

H1B Sponsorship

ReachMobi has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (5)

2024 (2)

2023 (5)

2022 (7)

2021 (3)

2020 (5)