Pearson · 1 month ago
Global Marketing Manager
United States
Full-time
Remote
Senior Level, Lead/Staff
$150K/yr - $180K/yr
8+ years expPearson is a leading company in enterprise learning and skills development, and they are seeking a Global Marketing Manager to lead strategic marketing efforts for their Growth Accounts segment. The role involves collaborating with various teams to drive pipeline growth and client engagement through tailored multi-channel marketing campaigns.
BooksDigital MediaEdTechEducationHigher Education
Responsibilities
Develop and implement scalable audience and solution marketing, using data-driven insights to tailor messaging and engagement strategies
Partner directly with regional sales leadership to understand and activate opportunistic campaigns
Be the voice of the client within the marketing organization, ensuring content, campaigns, and programs align with business needs and industry trends
Work with senior sales leaders and account teams to identify growth opportunities, define success metrics, and execute targeted engagement strategies
Leverage deep knowledge of HR, talent management, and workforce learning trends to develop relevant, industry-specific messaging for target audiences
Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, content personalization and other channels most relevant to your target audience
Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences
Partner with content and creative teams to develop compelling C-suite messaging and assets that resonate with decision-makers in HR, L&D, and workforce transformation
Manage third-party event sponsorships and speaking engagements, ensuring alignment with key account strategies
Leverage marketing technologies (Salesforce, HubSpot, Demand base, or similar) to execute and optimize campaigns at scale
Act as a strategic marketing partner for sales teams, ensuring seamless alignment and collaboration on marketing execution
Work with digital and demand generation teams to refine targeting, retargeting, and paid media strategies for strategic accounts
Partner with product marketing and content teams to develop relevant messaging and value propositions tailored to account priorities
Influence internal stakeholders and champion a culture of ABM excellence, ensuring marketing efforts align with business growth objectives
Drive success metrics, including account engagement, pipeline acceleration, and revenue influence
Leverage analytics and reporting tools to track performance, uncover insights, and continuously optimize programs
Present data-driven recommendations to senior leadership, showcasing the impact of marketing initiatives on revenue growth
Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach
Qualification
Required
8+ years of experience in B2B or Account-Based Marketing, ideally within enterprise-level organizations globally
A strong track record of designing and executing successful: Many ABM campaigns or B2B campaigns that drive measurable business impact
Experience working closely with sales teams to build alignment and drive account engagement
Strong project management and problem-solving skills with an ability to create project plans and manage through seamless execution
Deep knowledge of B2B Marketing and/or ABM strategies, tools, and frameworks, with hands-on experience using platforms like Salesforce, Demand base, HubSpot, or similar
Strong experience in multi-channel execution, including digital marketing, paid media, direct mail, and executive engagement
Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights
Ability to manage budget for your respective areas with ongoing optimization across the Marketing channel mix
Preferred
Industry experience in enterprise HR, talent management, workforce learning, or related fields
Demonstrated success in running B2B or ABM programs for IT, Tech, or Software industries
Experience in executive-level marketing and C-suite engagement strategies
Strong stakeholder management skills, with the ability to collaborate and influence across sales, marketing, and leadership teams
Benefits
This position is eligible to participate in an annual incentive program
Information on benefits offered is here
Company
Pearson
Pearson operates as a media and education company that offers a wide range of services to its customers.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1969-08-13IPO
Leadership Team
Liav Even-Chen
Chief Financial Officer (Pearson Israel)
Kim England
Vice President, Digital Employee Experience and Community Engagement
Recent News
2026-01-19
The Independent
2026-01-17
PR Newswire UK
2026-01-16
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