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VaynerX · 1 day ago

Manager, Media - Video Investment (TV 3.0)

New York, NY

Full-time

Hybrid

Mid Level

$80K/yr - $110K/yr

3+ years exp

VaynerMedia is a contemporary global creative and media agency focused on delivering impactful business results. The Manager, Media - Video Investment (TV 3.0) will oversee media buying and planning, focusing on both Linear TV and programmatic CTV investments, ensuring effective execution of client campaigns and maintaining vendor relationships.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Support the team’s annual quarterly and ad hoc client planning plus thought leadership exercises on modern video for modern living rooms

Help lead the execution of Linear TV and CTV buys. You will help negotiate rates/CPMs, secure inventory, access ad tech/data/platforms, and manage insertion orders (IOs) across broadcast, cable, and streaming partners

Actively monitor live campaigns. This includes tracking pacing, managing under-delivery, negotiating ADUs (Audience Deficiency Units), and ensuring all spots run as planned. Assist in post-buy development

Manage the nuts and bolts of linear TV buying & planning, including stewardship of Upfront allocations and executing Scatter buys. You will have a key hand on the keyboard so to speak within Mediaocean and Nielsen NMI

Assist in setting up and optimizing programmatic streaming video campaigns (PMP/PG, D-IO) within DSPs and managing direct CTV partner deal relationships

Specific focus on clearing billing discrepancies and handling monthly reconciliations to ensure vendors are paid on time and clients are billed correctly

Compile weekly or monthly buy reports, post-log analysis, and MSA (Media Stewardship Accounting) data to provide the team with clear visibility into campaign performance against guarantees and or plan goals

Maintain day-to-day relationships with sales & marketing representatives from major networks and publishers and platforms (Disney, NBCU, Paramount, Roku, Amazon, Trade Desk, Tubi, etc.), keeping a pulse on product pipelines plus fire-sales and opportunistic inventory

Provide guidance, training and QA support to Senior Media Analysts and Analysts, helping them learn the fundamentals of planning, buying and video media platform management

Qualification

Media BuyingLinear TV BuyingMediaocean ProficiencyCTV/OTT InvestmentFinancial AcumenNegotiation SkillsAgilityVendor RelationsExcel ProficiencyMentorship