The Wall Street Journal · 1 month ago
Senior Manager of Newsletter & Notifications Strategy, The California Post
Los Angeles - Pico Blvd
Full-time
Onsite
Senior Level
$90K/yr - $115K/yr
5+ years expThe Wall Street Journal is expanding with The California Post, a new newsroom in Los Angeles, aiming to provide powerful journalism to the Golden State. They are seeking a Senior Manager of Newsletter and Notifications Strategy to drive audience engagement through newsletters and push notifications, enhancing reader relationships and content delivery.
FinanceFinancial ServicesInternet
Responsibilities
Drive and execute the strategy for email and web push notifications for breaking news, exclusives, key coverage and various California Post content verticals
Partner with editors to balance speed and editorial judgment — ensuring alerts are fast and relevant
Develop segmentation and automation strategies to serve the right alerts to the right readers
Coordinate with New York Post teams to align alert strategy and coverage priorities
Oversee the California Post’s newsletter portfolio — from launch to growth and performance optimization
Skilled at crafting compelling narrative newsletters and curating story selections that resonate with readers
Collaborate with editorial leads to define newsletter formats and content strategies
Lead email subscriber acquisition strategies (organic and paid)
Use performance data to inform content and cadence decisions
Develop experiments to test new newsletter formats, subject lines, and audience engagement tactics
Translate data into actionable insights that guide editorial and product decisions
Collaborate with the New York Post’s central audience team to share learnings, coordinate growth initiatives, and scale best practices
Qualification
Required
Minimum of 5 years of experience in digital audience development and/or digital marketing
Proven success managing push and/or newsletter programs
Demonstrable track record of growing online audiences and driving email newsletter subscriptions
Hands-on experience with major ESPs, including an understanding of backend metrics, deliverability, and campaign execution
Experience with tools such as Airship, Google Analytics, and Parse.ly
Bachelor's degree required
Knowledge of digital media trends and emerging platforms
Proficiency in metrics-based decision-making, with an emphasis on reading and interpreting data
Ability to be both a self-starter and a team player; strong interpersonal and communication skills required
Ability to balance priorities and thrive in a fast-paced, start-up environment
Highly organized, with excellent attention to detail
Passion for all things digital
Preferred
newsroom or media experience preferred
Sailthru preferred
Benefits
Comprehensive and highly competitive benefits package
Variety of physical health, retirement and savings, caregiving, emotional wellbeing, transportation, and other benefits
Elective benefits employees may select to best fit the needs and personal situations of our diverse workforce
Company
The Wall Street Journal
Winner of 40 Pulitzer Prizes for outstanding journalism, The Wall Street Journal includes coverage of U.S.
1001-5000 employees
Funding
Current Stage
Late StageTotal Funding
$0.49M2015-03-31Angel· $0.49M
Leadership Team
Nitin Rakesh
Member, CEO Council
Oren Zaslansky
Member, CEO Council
Company data provided by crunchbase