Shaw Industries · 1 month ago
Sr. Channel Marketing Manager, Retail Buying Groups
Dalton, GA
Full-time
Onsite
Senior Level
5+ years expShaw Industries Group, Inc. is a leader in flooring and other surface solutions designed for residential housing and commercial spaces. The role is responsible for developing and executing strategic marketing initiatives in partnership with independent retail buy groups to enhance consumer experiences, drive sales, and strengthen brand equity.
Home ServicesLogisticsManufacturingShippingTextilesTransportation
Responsibilities
Align Shaw’s marketing strategy with buy group objectives to deliver programs that increase market share and brand engagement
Lead the development of marketing assets supporting wholesale, consumer-facing, and retail associate promotions
Collaborate with the Geography-Based Retail Customer Marketing team to ensure flawless local execution through education, consistent assets, and customer support
Partner with Sales to achieve brand financial targets within each buy group
Work cross-functionally with Sales, Retail Operations, and Digital teams to deliver impactful programs and communications for Shaw Flooring Network
Design and implement marketing initiatives that position Shaw Flooring Network solutions and services as key value drivers, increasing retailer engagement and adoption
Serve as a core team member in planning and executing buy group events, including the bi-annual Shaw Flooring Network Convention
Deliver consistent brand experiences through strategic co-marketing plans, advertising, promotional assets, digital marketing, and online content aligned with Shaw brand strategies and annual goals
Develop and manage annual co-marketing plans with buy groups, including budgets, creative assets, and advertising strategies focused on digital marketing
Measure and report ROI and promotion effectiveness quarterly, with emphasis on ROAS for digital media. Track and manage annual marketing spend by buy group
Optimize online consumer experiences through website content management, product demo strategies, ratings and reviews, and digital co-marketing campaigns
Maintain regular engagement with buy group marketing teams to plan, measure, and improve initiatives
Support key product launches by leveraging brand content and collaborating with Sales, Digital, and Training teams for comprehensive execution
Travel within the United States is required
Qualification
Required
Bachelor's degree in Marketing, Sales, Business Management, or a related field; MBA preferred
Minimum 5 years of experience in brand management, trade/customer/channel marketing, sales, or channel management
Proven ability to lead and collaborate effectively with retailers and/or manufacturers
Exceptional communication, interpersonal, and presentation skills
Strong financial acumen with expertise in budget management and data analysis
Highly responsive and action-oriented in a fast-paced environment
Solid understanding of digital marketing platforms, content strategies, and performance measurement
Preferred
Experience partnering with Sales and customers to develop and execute marketing plans, particularly with independent retailers and buy groups
Background in the home renovation industry, either in retail or manufacturing
Company
Shaw Industries
Shaw Industries Group, Inc.
10001+ employees
H1B Sponsorship
Shaw Industries has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2022 (1)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageTotal Funding
unknown2001-01-08Acquired
Leadership Team
J
Jim Kirkpatrick
Executive Vice President and CFO
Recent News
2025-11-12
Company data provided by crunchbase