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Ro · 1 day ago

Associate Manager, Performance Marketing

New York, NY

Full-time

Hybrid

Mid Level

$102K/yr - $120K/yr

3+ years exp

Ro is a direct-to-patient healthcare company focused on delivering effective care to patients. The Associate Manager of Performance Marketing will drive new patient growth through paid social channels, overseeing campaign optimization and creative strategy while collaborating with various internal teams.

Hospital & Health Care

Comp. & Benefits

H1B Sponsor Likely

Responsibilities

Lead Paid Social strategy and execution for a portion of our business, with day-to-day responsibilities including campaign optimization, bid management, budget allocation, performance monitoring, testing, etc

Oversee paid social creative process, from new ad concept development & briefing to handoff & refinement, to generate a high volume of ad creatives to fuel our paid social channels

Partner with our influencer marketing team to create UGC ads that convert

Leverage external creative agencies as needed to augment our ad creation capacity, managing both external communications and internal coordination

Analyze performance data and metrics to identify media, creative, and landing page opportunities

Collaborate with Product Marketing and business unit stakeholders to test and expand our messaging and claims strategy

Regularly conduct competitive analysis and market research to inform creative and campaign strategy

Stay up-to-date on platform updates and algorithm changes to inform campaign and bid optimization

Collaborate with wider paid media and conversion optimization teams to drive iterative testing of landing pages and paid social conversion flows

Monitor and report on KPIs and campaign performance, providing regular updates to stakeholders

Align with medical and legal teams on any policy or regulatory changes, updating the paid social funnel as needed

Foster relationships with cross-functional partners, such as business stakeholders, technology partners, and data teams

Qualification

Paid social strategyCampaign optimizationCreative testingFacebook/Instagram ecosystemAnalytical skillsCollaborationCommunication skillsAttention to detail

Required

At least 3-5 years of experience as a paid social operator with a solid understanding of the Facebook/Instagram ecosystem (familiarity with channels like Snapchat, TikTok and Reddit is a huge plus, but not required)

Exceptional creative intuition, you instinctively know how and why an ad is engaging and the type of behavior it can drive

Proven experience in creative testing and iteration, including designing test frameworks (e.g. concept tests, hooks, CTAs) and scaling high-performing ads

Demonstrated ability to concept, storyboard, and brief video ads and UGC content

Strong analytical skills, with prior experience unpacking learnings from tools like Google Analytics, Mixpanel, Omniture, etc

Excellent written and verbal communication skills

Near pixel-perfect attention to detail

Comfort in collaborating cross-functionally in a fast-paced environment

Benefits

Full medical, dental, and vision insurance + OneMedical membership

Healthcare and Dependent Care FSA

401(k) with company match

Flexible PTO

Wellbeing + Learning & Growth reimbursements

Paid parental leave + Fertility benefits

Pet insurance

Student loan refinancing

Virtual resources for mindfulness, counseling, and fitness

Company

Ro

Glassdoor3.1

Ro is a direct-to-patient healthcare company with a mission of helping patients achieve their health goals by delivering the easiest, most effective care possible.

Founded in 2017

New York, NY, US

201-500 employees

https://ro.co

H1B Sponsorship

Ro has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (8)

2024 (6)

2023 (5)

2022 (12)

2021 (4)

2020 (2)