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VaynerX · 2 weeks ago

Manager, Paid Media (Programmatic)

New York, United States

Full-time

Onsite

Mid, Senior Level

$80K/yr - $100K/yr

3+ years exp

VaynerX is a contemporary family of companies focused on building and growing brands. The Manager of Programmatic will create and execute media plans, oversee implementation, and manage junior team members while ensuring campaign objectives are met through effective programmatic strategies.

Digital MarketingDigital MediaMarketing

Growth Opportunities

Responsibilities

Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities

Manage campaigns within DV360, The Trade Desk, and other relevant DSPs, by ensuring budgets are pacing effectively and tactics are being optimized towards relevant objectives and KPIs

Develop strong working relationships and with members of the broader digital account teams including planning, investment, operations and analytics

Collaborate with agency teams and publishers to source, evaluate and implement deals that provide our clients with high-quality inventory opportunities

Create and enforce workflow processes to ensure deliverables are completed accurately and on time

Train, support, and manage the day-to-day responsibilities and work quality of more junior team members

Conduct regular and ad hoc analyses to identify opportunities to improve performance within and across campaigns

Keep key stakeholders including clients and account teams updated on campaign and account level performance via regular and ad-hoc reporting and status meetings

Qualification

Programmatic media strategyDV360Trade DeskDigital AnalyticsMicrosoft ExcelAnalytical abilitiesVerbal communicationWritten communicationOrganizational skillsPresentation skillsMentoring