Bausch + Lomb France · 1 month ago
Senior Director, HCP Marketing, Dry Eye Disease (DED) Franchise-Rx Pharmaceuticals
Bridgewater, NJ
Full-time
Hybrid
Director/Executive
$215K/yr - $255K/yr
10+ years expBausch + Lomb is a leading global eye health company dedicated to protecting and enhancing vision. They are seeking a Senior Director of Marketing to lead the marketing strategy for their dry eye disease portfolio, focusing on developing and executing integrated marketing plans to drive awareness and adoption among healthcare professionals.
Medical Device
No H1B
Responsibilities
Develop and lead ECP marketing strategies for DED Rx brands in the dry eye disease portfolio
Drive strategic thinking that forges a vision for success and alignment to support that vision
Develop customer-centric marketing strategies that reflect a deep understanding of the customer journey
Ensure brands have compelling, creative, and compliant ECP campaigns including messaging, content, and educational materials
Direct the translation of complex clinical data into compelling HCP messaging
Oversee development of promotional assets (e.g., detail aids, digital tools, peer-to-peer programs, congress materials)
Direct omni-channel execution with non-personal promotion
Build strong relationships and value for all ECP customers
Develop relationships with key thought leaders and influencers in the eye care space
Lead consulting, advisory boards and ECP engagement initiatives to gather insights and refine strategy
Monitor campaign performance and ECP engagement metrics; optimize tactics based on data and feedback
Manage budgets and timelines to ensure efficient execution
Lead and mentor a team of marketing professionals and agency partners
Foster a culture of innovation, collaboration, and accountability
Partner closely with all cross-functional partners (Medical Affairs, Sales, Market Access, Sales, Sales Training, etc.) to ensure alignment and execution of brand objectives
Qualification
Required
10+ years of experience in pharmaceutical, biotech, or healthcare marketing
Undergraduate degree required
Proven success in HCP/ECP marketing, particularly within ophthalmology, optometry, or related therapeutic areas
Deep understanding of the eye care professional landscape and customer journey
Experience translating complex clinical data into compelling marketing messages
Demonstrated ability to develop and lead integrated, customer-centric marketing strategies
Experience with omnichannel marketing and non-personal promotion tactics
Experience leading and mentoring marketing teams and agency partners
Strong cross-functional collaboration skills and ability to build relationships with key opinion leaders and influencers
Strong project management skills with the ability to manage multiple priorities
Experience managing budgets and timelines effectively
Preferred
Experience in launching or growing brands in the dry eye disease space
Familiarity with regulatory and compliance requirements in pharmaceutical marketing
Benefits
Short-term and/or long-term incentives
Medical, dental, vision insurance
Disability and life insurance
401(k) plan and company match
Tuition reimbursement program (select degrees)
Company holidays
Well-being benefits
Sick time
Floating holidays
Paid vacation
Company
Bausch + Lomb France
Bausch+Lomb, c’est avant tout un laboratoire dédié à la protection et à l’amélioration de la vue de millions de personnes dans le monde, pour les accompagner dès leur naissance et à chaque phase de leur vie.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase