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Wise · 1 day ago

Media Planning & Buying Lead - NorthAm & LatAm

United States

Full-time

Remote

Senior Level

$175K/yr - $220K/yr

Wise is a global technology company focused on transforming the way people manage their money. The Media Planning & Buying Lead will be responsible for driving media strategy and execution across North America and Latin America, focusing on full funnel goals and channel innovation.

Financial Services

Responsibilities

Briefing and guiding the development of media plans, in collaboration with multiple third party media agencies and internal teams (constantly reviewing our setup, managing and negotiating terms, balancing options around in-housing vs. outsourcing, leveraging media insights tools)

Supporting the definition of test & learn agendas, in terms of channel mix, flighting options (bursts vs. always-on) and R&F levels

Monitoring performance against forecast, identifying improvement areas and driving in-flight optimizations

Ensuring post campaign analysis are conducted and learnings are codified and shared to support further refinements of subsequent flights

Qualification

Media strategyMedia buyingData-drivenDSPsPost campaign analysisChannel innovationCollaborationNegotiation

Required

Experience driving media strategy and execution across NORTHAM and LATAM, equally comfortable working with agencies and internal teams

Data driven with a true passion for media, balancing traditional and more addressable/programmatic buying methods

Awareness of the evolution of the media landscape and the need to embrace technology, both to effectively buy and to accurately measure outcomes, with specific reference to DSPs and attention providers / post campaign analysis tools