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EF Educational Tours · 16 hours ago

Digital Designer

Boston, MA

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $100K/yr

2+ years exp

EF Educational Tours is seeking a passionate, digital-first Mid–Senior Level Digital Designer to join their Boston-based marketing team. In this role, you’ll help shape how teachers and students engage with the brand online by crafting emotionally resonant digital designs that inspire educators. You will collaborate with various creative professionals to elevate the digital ecosystem and enhance the learning experience for students.

Leisure Travel & Tourism

Responsibilities

Concept, design, and produce high-impact digital assets across key channels—including websites, landing pages, design systems, email templates, digital ad campaigns, social content, and presentation experiences—while creating thoughtful motion design and micro-interactions that enhance usability and storytelling, and applying (and evolving) our brand guidelines to build cohesive, scalable digital experiences across our marketing ecosystem

Help evolve our digital interface patterns, component libraries, and email design system to ensure consistency, accessibility, and long-term scalability, partnering closely with UX, product, and development teams to bring designs to life in a polished, user-centered way

Brainstorm and execute digital-led campaign concepts that emotionally resonate with educators and engage student travelers, working cross-functionally with writers, videographers, social experts, strategists, and business partners to ensure every visual moment feels cohesive, modern, and on-brand

Strengthen and evolve the EF Educational Tours digital visual identity across platforms by exploring new approaches to layout, typography, motion, and interaction that push the brand forward in fresh, modern, and culturally relevant ways

Work with marketing, product, and sales teams to understand goals and design digital solutions that drive engagement, enrollment, and long-term customer confidence. Identify opportunities to improve digital experiences and advocate for user-centered design decisions

Prepare clean, ready-to-build files and components for development implementation. Maintain digital asset libraries, design systems, and documentation to ensure quality and continuity across touchpoints

Stay up to date with digital design trends, UX best practices, emerging technology, and youth culture to keep EF’s creative modern, effective, and inspiring

Qualification

Adobe Creative SuiteFigmaUX/UI principlesDigital design experienceResponsive web designVisual storytellingProblem-solving mindsetAttention to detailCollaborative mindset

Required

2–5 years of professional digital design experience

Expertise in Adobe Creative Suite and Figma (design systems, prototyping, component libraries)

A strong portfolio demonstrating brand-level digital thinking, visual systems, and multi-channel campaign work

Experience designing for responsive websites, landing pages, email systems, and digital advertising

Understanding of UX/UI principles, accessibility best practices, and performance-minded design

Strong visual storytelling and conceptual thinking skills

Comfort iterating in a fast-paced environment with shifting priorities

Excellent attention to detail and organization

A collaborative, optimistic, problem-solving mindset

Ability to take ownership of projects and contribute fresh, inventive ideas

Experience working in a digital-forward, entrepreneurial environment

Benefits

Commitment to professional growth: robust monthly calendar of trainings and workshops

Four weeks paid vacation your first year, ten paid holidays, and two floating holidays

Exciting business travel opportunities

25% company match on your 401(k) contributions

Market-leading medical, dental and vision coverage, along with options for life and disability insurance, accident and hospital insurance, legal and pet insurance

Dependent care, healthcare and commuter Flex Spending Accounts (FSAs)

Access to fertility care and family-building support

Wellness benefits including a yearly fitness reimbursement

Frequent social and learning events, including access to our employee-run resource groups

Robust Employee Assistance Program

Tenure-based sabbatical eligibility

EF Product Discounts (discounts on travel, international language schools, Au Pair program and more)

Discounts at local venues and businesses

Amazing offices designed to match the caliber of the people who work there, plus the flexibility of working from home one day a week