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Dropps · 1 month ago

Senior Performance Marketing Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Dropps is a company focused on sustainability, and they are seeking a Senior Performance Marketing Manager to drive growth for their DTC business. The role involves leading performance marketing strategies, optimizing acquisition programs, and collaborating with various teams to ensure cohesive growth across sales channels.

Consumer GoodsE-CommerceSustainability

Responsibilities

Lead performance marketing strategy and execution across paid channels including, but not limited to, Meta, TikTok, Google, Reddit, AppLovin, CTV and other emerging platforms

Scale and optimize acquisition programs with a focus on efficiency, experimentation, and sustainable growth

Manage full-funnel performance - from creative testing and audience strategy to landing page optimization and conversion performance

Leverage AI-powered tools and large language models (LLMs) to streamline campaign ideation, creative iteration, and audience insights

Explore automation opportunities in reporting, creative analysis, and A/B testing using AI-driven solutions

Collaborate closely with the Senior Director of Growth to set priorities, design experiments, and surface actionable insights to leadership

Partner cross-functionally with Creative, Product, and Lifecycle teams to build cohesive campaigns that connect brand storytelling with measurable performance

Analyze and report on campaign performance weekly, identifying opportunities to improve CAC, ROAS, and LTV

Test, learn, and iterate quickly - identifying new channels, creative formats, tools, and technologies to expand our reach

Operate with a startup mindset: resourceful, data-informed, and comfortable moving fast in a dynamic environment

Qualification

Digital marketing experienceDTC marketingGoogle AnalyticsAI tools proficiencyProject managementAnalytical skillsCommunication skillsCollaboration skills

Required

5+ years of hands-on digital marketing experience managing campaigns across multiple paid platforms (Meta, TikTok, Reddit, Google, etc.)

Proven experience in DTC or eCommerce marketing, ideally within a brand operating on Shopify or similar eCommerce platforms

Proficiency in using Google Analytics, Looker, or other BI and reporting tools to analyze performance and inform strategy

Demonstrated ability to scale and optimize performance programs across acquisition and retention

Strong analytical and financial acumen - you understand CAC, ROAS, MER, LTV, and how they ladder up to growth goals

Deep understanding of creative testing, landing page optimization, and attribution modeling as key growth levers

Excellent project management, communication, and collaboration skills

Preferred

Experience using AI tools or LLMs (e.g., ChatGPT, Jasper, Perplexity, Midjourney, etc.) to enhance creative development, workflow automation, or audience insights is highly preferred

Experience working in fast-paced, startup or growth-stage environments where agility and experimentation drive success

A passion for sustainability and building brands that make a positive impact