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Wray Ward · 1 month ago

Public Relations/Content/Social Intern

Charlotte,NC,US

Internship

Onsite

Intern

Wray Ward is a company that focuses on transforming spaces into stories and materials into experiences. They are seeking a Public Relations/Content/Social Media Intern to support their team in organizing and executing various public relations, content marketing, and social media activities. The role involves content creation, media relations, and assisting with special events and client programs.

AdvertisingConsultingMarketing

No H1B

Responsibilities

Work with social media team to write social media content for Instagram, Facebook, LinkedIn and Pinterest

Manage FORM Instagram account on behalf of FORM internship team, including post writing, visual creation and community management

Work with public relations team to create media databases, identify key editors for pitching and identify target publications

Work with public relations managers to track editorial coverage and produce and manage clip reports

Assist with research for client programs and new business initiatives, which can include online research for companies, products and competitors

Assist with planning for special events, such as editor roundtables, product launches, trade shows and brand experiences; planning activities can include press kit development, visual aid development, menu coordination, travel, giveaways and shipping of event items

Work with content marketing team to produce, schedule and track blog posts, newsletters and email communications

Write series of blogs detailing FORM internship; blogs will be shared on agency’s blog

Assist with writing assignments for news releases, media alerts, press kit content, newsletter articles and website content

Provide administrative support in creating purchase orders, client setup forms, job starts, work orders and other activities that help in organizing and tracking client projects

Support SEO manager with basic on-page SEO tasks including conducting keyword research, writing metadata, and auditing and optimizing published content

Qualification

Social media managementContent writingMedia relationsSEO toolsContent marketing toolsResearch skillsWriting in various formatsTeam collaborationSelf-starter

Required

Current college/university student seeking a Bachelor's degree in public relations, marketing, communications, journalism or related degree

Understanding of social media platforms and ability to use social media tools to reach set marketing program goals

Solid writing skills, including ability to quickly understand and write about topics in diverse industries and self-edit for quality assurance

Ability to write in various formats and for a range of tactics under the PR/content umbrella, including social media, blog posts, newsletters, news releases and feature stories

Understanding of media relations as a communications tactic

Self-starter who can work well in a team environment

Interest in understanding how search engine optimization improves online content visibility and helps inform editorial planning and an interest in learning how to use basic SEO tools

Preferred

Familiarity with media relations management tools (Agility), social media management tools (Sprout, Sprinklr), content marketing tools (Craft CMS, Hubspot) and SEO tools (Semrush, Google Search Console) a plus