NovaTech Automation · 1 month ago
Sales Application Engineer - Electrical Utility Automation
NovaTech Automation is a company that specializes in automation solutions for electric utilities, and they are seeking a Sales Application Engineer to support their sales and marketing efforts. This role involves providing technical expertise and customer engagement to help utilities understand and deploy NovaTech solutions, with a focus on electric utility automation.
CRMEnterprise Resource Planning (ERP)
Responsibilities
Understand the capability and application of NovaTech products including Orion, Bitronics, Kronos, and Hermes
Review product and application documentation to support proposals, demonstrations, and customer needs
Provide technical guidance to customers regarding integration, configuration, and troubleshooting
Support field sales teams with product demonstrations, presentations, and trade show participation
Collaborate on RFIs/RFPs by providing technical responses, pricing support, and application guidance
Deliver technical content for marketing materials, proposals, and customer system designs
Consult with customers on technical issues related to substation automation, communication protocols, and utility OT systems
Develop and deliver customer training focused on NovaTech products, system integration, and best practices
Address customer questions through live chat, testing, troubleshooting, and field‑based interactions
Work closely with Engineering, Product Management, and Marketing to ensure accurate and aligned messaging
Provide feedback from the field to support product development and continuous improvement
Represent NovaTech’s core values—Service, Innovation, Integrity, and Teamwork—in all customer interactions
Qualification
Required
Bachelor's degree in engineering, Information Technology, Computer Science, or equivalent experience
Minimum four years' experience of electric utility automation, substation engineering, SCADA/RTU integration, OT networking, or protection & control systems
Strong analytical, diagnostic, and system-level problem-solving abilities. Ability to communicate complex concepts clearly to technical and non‑technical audiences
Demonstrated customer‑first mindset with strong interpersonal skills
Hands-on experience configuring, testing, or commissioning IEDs (RTUs, relays, automation controllers, meters) in utility environment. Strong knowledge of SCADA protocols such as DNP3, Modbus, and IEC‑61850
Understanding of substation architecture, networking, and communications
Programming experience in Lua, Python, or C/C++
Knowledge of Linux systems
Familiarity with OT, protection & control, microgrid systems, renewable energy, or energy management
Familiarity with IT security best practices
Experience managing RADIUS systems for identity management
Working knowledge of databases
Company
NovaTech Automation
NovaTech Automation produces the easiest to use and best supported automation products and solutions for electric utilities.