Hill House Home · 4 hours ago
Growth Marketing Manager / Senior Growth Marketing Manager
New York, New York, United States
Full-time
Onsite
Mid, Senior Level
4+ years expHill House Home is a digital-first lifestyle brand that brings beauty and joy to everyday rituals. They are seeking a highly analytical and motivated Growth Marketing Manager / Senior Growth Marketing Manager to support and scale their acquisition, retention, and performance marketing programs, executing day-to-day channel management and collaborating with cross-functional teams to drive efficient, profitable growth.
E-CommerceFashionLifestyleRetail
Responsibilities
Support the Senior Director of Growth Marketing in developing and executing growth strategies across acquisition, retention, and lifecycle channels
Help manage forecasting, budget pacing, and KPI tracking to ensure alignment with business goals
Partner closely with the Director of Brand Marketing to develop and execute end-to-end go-to-market strategies that drive brand awareness, product adoption, and seasonal campaign success
Assist in evaluating new channels, tools, and tactics to support scalable growth
Execute and optimize campaigns across Meta (Facebook/Instagram), Google (Search, Display, Shopping, YouTube), and other relevant platforms
Monitor daily performance metrics (CAC, ROAS, LTV, AOV, CPA) and provide data-driven recommendations to improve efficiency
Support the development of testing roadmaps across creative, audiences, bidding strategies, and landing page experiences
Partner with agency teams on campaign setup, QA, reporting, and ongoing optimization
Support email, SMS, and lifecycle marketing programs by helping build customer journeys, refine segmentation strategies, and improve channel performance
Collaborate with CRM and brand team on automated journeys and personalized experiences
Ensure cohesive messaging between paid and owned channels
Maintain dashboards and own weekly/monthly reporting using Triple Whale and platform analytics
Identify trends and opportunities across channels; translate data into actionable insights
Assist with forecasting, budget pacing, and performance summaries
Partner with Brand Marketing team to brief assets for paid and lifecycle channels
Help manage the production, trafficking, and performance evaluation of creative assets, ensuring channel-specific best practices
Collaborate closely with eCommerce to support landing page creation, onsite testing, and conversion-focused optimizations
Ensure all internal and external partners stay aligned on key initiatives and timelines
Stay informed on platform updates, emerging marketing channels, industry trends, privacy changes, and competitor activity
Champion a test-and-learn mindset across the growth and lifecycle teams
Bring new ideas, best practices, and opportunities forward to help advance the growth function
Qualification
Required
4+ years of growth, performance, or digital marketing experience, ideally within a consumer brand or fast-paced DTC environment
Hands-on experience managing paid media channels (Meta, Google, TikTok, Programmatic), Email/SMS platforms (Klaviyo) and affiliate (TripleWhale)
Strong analytical capabilities, proficiency in Excel/Sheets, expertise in Google Analytics and Shopify analytics
Comfortable interpreting data, spotting trends, and turning insights into actionable recommendations
Excellent communicator with the ability to collaborate cross-functionally and present insights clearly
Highly organized, detail-oriented, and skilled at managing multiple projects simultaneously
Curious, resourceful, and excited about testing and continuous improvement
Preferred
Experience with BI tools, such as Domo, is a plus
Company
Hill House Home
Hill House Home is a digital-first lifestyle brand that adds beauty and joy to daily rituals.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$28.4MKey Investors
Beliade
2022-09-20Series A· $20M
2021-02-24Series Unknown· $8.4M
2019-11-18Seed
Leadership Team
Nell Diamond
Founder & Chief Executive Officer
Recent News
2026-01-08
Seattle TechFlash
2025-09-08
2025-09-02
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