HARMAN International · 1 week ago
Manager, Ecommerce Digital Marketing
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
5+ years expHARMAN International is a leading designer and engineer of connected products and solutions for various industries. The Manager, Ecommerce Digital Marketing will focus on growing Ecommerce revenue across HARMAN's B2C business channels by optimizing online marketing efforts and improving customer acquisition and retention strategies.
AudioConsumerConsumer ElectronicsDSPElectronicsManufacturing
Responsibilities
Strategize and execute E-Commerce marketing and acquisition efforts based on our brand target audience in alignment with regional Ecommerce sales goals. Be the resident expert of Ecommerce Marketing
Own online marketing strategies, tactical execution and analytics for all online marketing channels including but not limited to: SEM, programmatic advertising, retargeting, SEO, influencer marketing, email marketing, digital CRM which includes customer journey mapping and engagement, loyalty/retention, paid-social advertising, affiliate marketing and more
Work cross-functionally with merchandising, operations, finance, inventory forecast team, branding & content team, social and influencer teams, digital CRM team, advertising and creative agencies to improve site conversion and sales, reduce cost, improve brand perception and maximize ROI and profitability
Closely monitor and meticulously analyze advertising performance against traffic, continually make and implement recommendations for optimization and ongoing sales growth to both self-run advertising efforts as well as agency-run efforts
Manage day-to-day relationship with digital marketing agencies, publishers and other technology partners to delivery on business goals
Manage E-Commerce marketing budgets, including setting budget spend priorities and performance KPIs, as well as maintaining and reporting the same along with overall results against plan
Collaborate with sales team to recommend promotional plans
Plan and execute paid marketing efforts on marketplaces i.e. Ebay and other marketplaces as they are added in the future i.e. Amazon, Walmart
Work with merchandising team to implement & monitor A/B tests on the site to improve conversions
Stay up to date with industry best practices, up and coming marketing channels, and competitive analysis
Qualification
Required
Bachelor's in business administration, eCommerce, Marketing or related field
5+ years in eCommerce/digital B2C marketing, preferably in a Consumer Electronics industry
Knowledge of the digital ecosystem, online marketing tactics & how eCommerce, web, mobile, social, search and channels work together to optimize behavior and acquisition
Strong background in customer acquisition, re-engagement and retention strategies
Strong understanding of eCommerce platforms and third-party digital marketing applications
Proven success in the ability to lead, build, develop, and scale new revenue growth opportunities
Problem solver with results-driven approach and collaborative style
Excellent written and verbal communication skills, with a strong emphasis on copywriting
Experience with Amazon advertising (with AMS, AAP, AMG program)
Proficiency with Microsoft Office (Word, Excel and PowerPoint)
Strong business and financial acumen
Strong attention to detail, strong analytical abilities and project management skills
Experience working as part of a cross functional team
Deep understanding of Google Analytics, SEO experience
Willingness to travel 10% of the time
Willingness to work in an office in Northridge, CA
Any offer of employment is conditioned upon the successful completion of a background investigation and drug screen
Benefits
Great work environment
Brilliant career opportunities
Professional training
Competitive compensation
Company
HARMAN International
Headquartered in Stamford, Connecticut, HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers, and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions; and services supporting the Internet of Things.
10001+ employees
H1B Sponsorship
HARMAN International has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (4)
2024 (6)
2023 (7)
2022 (6)
2021 (7)
2020 (7)
Funding
Current Stage
Public CompanyTotal Funding
unknown2016-11-14Acquired
1986-11-21IPO
Leadership Team
Darrin Shewchuk
Vice President, Public Affairs and Communications
Christian Sobottka
President and Chief Executive Officer at HARMAN International
Recent News
2026-01-18
2026-01-16
Company data provided by crunchbase