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Under Armour · 2 months ago

Lead, Corporate Communications

Baltimore, MD

Full-time

Hybrid

Mid, Senior Level

$97K/yr - $134K/yr

6+ years exp

Under Armour is committed to empowering those who strive for more, and they are seeking a sharp, culturally savvy Communications Lead to fuel their story. This role involves uncovering strategic PR opportunities, monitoring cultural trends, and leading the external communications strategy to elevate the brand.

ApparelDelivery ServiceFitnessInnovation ManagementInternetShoppingSporting Goods

Responsibilities

Spot the Signal: Monitor trends, competitors, sentiment, and cultural moments to surface emerging opportunities and identify risks for UA’s communications strategy

Drive the Editorial Calendar: Lead the planning, coordination, and publishing cadence of the global communications team’s editorial calendar including awards, speaking engagements, social content, and milestone moments

Run @UAComms: Collaborate with the brand and internal comms teams to develop a strategy for Under Armour Communication’s social handles to amplify leadership, innovation, and corporate initiatives for internal and external visibility

Elevate the Work: Identify cultural moments and maximize partnership opportunities; Lead the submissions process for corporate and brand awards across product, purpose, people, and innovation; partner with teams to identify and develop compelling stories and key moments where UA can show up and show out

Fuel Executive Visibility: Identify and manage strategic speaking platforms for executives and leaders, supporting profile-building aligned to brand values and business goals

Connect the Dots: Collaborate across brand, internal, executive, and creative comms to ensure storytelling is data-driven, strategic, and high impact

Operational Glue: Be the connective tissue across comms workstreams, ensuring deadlines are met and opportunities are capitalized on with discipline and creativity

Qualification

Editorial planningData-driven storytellingExecutive communicationsMedia performance trackingProject managementSocial media monitoringCultural relevancePassion for sports

Required

Bachelor's degree with typically 6-8 years of relevant experience or Master's degree with typically 4 years of relevant experience or typically 10 years of relevant work experience without degree

Skilled in editorial planning, project management, and meeting tight deadlines

Experienced in data-driven, culturally relevant storytelling, sentiment analysis, and media performance tracking

Strong writing and editing abilities with a focus on relevance and audience engagement

Proficient in executive communications strategies, including speechwriting, building narratives, and managing press relationships

Experience working with press, shaping narratives, managing rapid response, and social media monitoring

Passionate about sports, digital culture, and impactful storytelling that inspires

Benefits

Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community

Under Armour Merchandise Discounts

Competitive 401(k) plan matching

Maternity and Parental Leave for eligible and FMLA-eligible teammates

Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being