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Johnson & Johnson · 1 month ago

Senior Manager, Global Strategic Marketing, Refractive Equipment Portfolio | Irvine, CA

Irvine, California, United States of America

Full-time

Hybrid

Senior Level, Lead/Staff

$122K/yr - $211K/yr

8+ years exp

Johnson & Johnson is a global leader in healthcare innovation, dedicated to improving health outcomes. The Senior Manager, Global Strategic Marketing will be responsible for developing marketing plans and leading cross-functional initiatives to enhance the sales and market share of the Refractive Equipment Portfolio.

Hospital & Health Care

Comp. & Benefits

Responsibilities

Successfully develop & launch new products and line extensions and create/assist with future brand planning through innovation process

Obtain a clear understanding of professional and market trends to leverage “voice of the customer” and develop upstream marketing strategies

Create plans to address market needs and drive sustained growth of assigned brands through strategic/financial planning cycles

Actively manage promotional budgets and third-party vendors

Develop go-to-market strategy for designated segment responsibilities

Lead and implement comprehensive segment specific marketing/development plan

Actively plan and modify as per external market dynamics and internal processes for respective product / segment responsibilities

Execute strategic and tactical initiatives relating to assigned products and/or channel segment(s) to include, but not limited to, the following:

Tradeshows and Meetings – Attend and support key customer engagement meetings and relevant voice of customer sessions

Training– Organize and deliver product training to educate, motivate, and activate regional sales representatives and partners

Sales Collateral/Education – Working closely with Marketing Communications and Education develop compelling core marketing collateral materials and on-going education initiatives and assessments

The Senior Marketing Manager primary interfaces are R&D, Finance, Clinical, Supply Chain, and Regional Marketing & Sales within the four regions. This position will work cross functionally across many departments and geographies

Qualification

Healthcare BusinessMarketingCapital EquipmentMedical Device IndustryOphthalmologyInnovationAnalyticalAdaptabilityTeamworkInitiativeIntegrityLeadershipCritical ThinkingCommunication

Required

Minimum of a bachelor's degree in business (or related field) is required

Minimum of 8 years total business experience is required

Minimum of 5 years healthcare experience is required with 3+ years of marketing experience is preferred

Must exhibit proficiency in the following competencies: adaptability, teamwork, initiative, innovation, integrity, analytical, leadership, critical thinking and communication are required

Track record of success showing influencing power and delivering outcome through cross-functional team is required

Experience in engaging with senior leadership as well as interacting with a variety of customers – patients, surgeons, industry leaders is required

Due to the global nature of this position, international travel requirements are anticipated to be up to 25%