Digital Marketing Lead (Remote) jobs in United States
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Talent 360 ME · 2 months ago

Digital Marketing Lead (Remote)

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date5+ years exp

SiFi is a rapidly growing B2B Fin-Tech company transforming expense management for businesses in Saudi Arabia. The Digital Marketing Lead will own SiFi’s digital growth engine, focusing on driving measurable pipeline through demand generation and high-quality lead generation efforts.

ConsultingHuman ResourcesStaffing AgencyTraining

Responsibilities

Build and run always-on demand-generation and lead-generation programs across paid social, search, and retargeting
Own email marketing: segmentation, automation flows, lifecycle campaigns, and performance optimization
Develop and execute account-based marketing (ABM) plays for priority accounts
Analyze funnel performance, attribution, and campaign ROI — making decisions based on data, not guesswork
Maintain dashboards to track CPL, CAC, conversion rates, and pipeline contribution
Own all digital marketing reporting: weekly, monthly, and campaign-specific performance reports
Coordinate with sales to align campaigns with ICP, messaging, and lead quality expectations
Brief and manage external agencies/freelancers when needed
Continuously experiment with new channels, creatives, landing pages, and funnel optimizations
Prepare monthly demand-gen plans tied to clear targets, budgets, and expected outcomes

Qualification

Digital marketingPerformance marketingMarketing automationData analysisSelf-managementFluent in EnglishReporting skills

Required

5+ years in digital marketing, ideally in B2B SaaS or Fintech
Strong experience in performance marketing, analytics, and marketing automation
Deeply data-driven mindset — able to extract insights, identify patterns, and act fast
Strong reporting skills: dashboards, insights, and translating data into action
Self-managed, organized, and effective in a remote setup
Excellent up to Fluent in English is a MUST

Company

Talent 360 ME

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Talent 360 is a people management solutions company operating across the MENA region, with offices in Egypt and Saudi Arabia.
dateFounded in 2017
location
Gîza, Al Jizah, EGY
people-size51-200 employees
web-link
https://www.talent-360.me/

Funding

Current Stage
Growth Stage
Total Funding
unknown
Key Investors
C.Star Venture Studio
2025-01-21Series Unknown

Recent News

AIM Group
Talent 360 raises “six figure” sum in funding round
2025-01-25
Arab News
Saudi ecosystem sees seeds rounds and dedicated funds
2025-01-25
Zawya.com
Talent 360 secures six-figure investment to expand in Saudi Arabia and unveils a new brand identity
2025-01-22
Company data provided by crunchbase