Buxton · 1 month ago
Head of Content Marketing
United States
Full-time
Remote
Director/Executive
7+ years expBuxton is a company that provides a next-generation analytics-to-action platform to help organizations understand and activate their consumers. The Head of Content Marketing will lead the development and execution of a comprehensive content marketing strategy, driving brand awareness and supporting business growth through collaboration with various internal teams.
AdvertisingHealth CareMarketingRetail
Responsibilities
Develop and execute a holistic content marketing strategy that aligns with company goals and targets key audiences
Lead, inspire, and manage the content team to deliver high-quality, engaging, and relevant content across multiple channels, including website, collateral, blogs, social media, events, and more
Champion the creation of authentic thought leadership content that demonstrates Audiense’s expertise and relevance in audience intelligence, ensuring the company is recognized as a trusted authority within the market
Ensure that all content assets are effectively atomized and repurposed across multiple formats and channels to maximize their value and reach. This includes breaking down larger pieces, such as whitepapers or webinars, into blogs, social snippets, infographics, or other relevant content types, to extend the lifespan and impact of each asset
Collaborate closely with channel marketing, customer marketing, demand generation, website design, events, sales, product teams, and internal subject matter experts to ensure content consistency and alignment with business objectives
Champion the effective use and production of video content to clearly convey our expertise and relevance. This includes identifying opportunities for video interviews, explainers, case studies, and event highlights that showcase thought leadership and make complex insights accessible and engaging for key audiences
Collaborate with internal teams to ensure videos are high-quality, strategically distributed across channels, and integrated with broader content initiatives, further strengthening brand authority and audience connection
Use data and analytics to measure content performance, optimize campaigns, and identify new opportunities for audience engagement and growth
Oversee and communicate the editorial calendar to ensure the timely delivery of content assets that reflect our brand voice and messaging
Stay informed about industry trends, audience insights, and emerging content formats to keep our strategy innovative and effective
Craft and adapt content that resonates with prospects and customers at every stage of the marketing funnel, including awareness, consideration, and decision stages
Play a key role in the production and creation of webinars, from topic selection and speaker coordination to developing engaging presentation materials
Devise effective promotional strategies to maximize attendance and on-demand views, ensuring that webinars contribute to lead generation, brand awareness, and audience education
Manage and nurture a team of two content marketers, fostering professional growth, enhancing their capabilities, and inspiring them to excel within this evolving environment
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or a related field
At least 7 years of proven experience in content marketing, strategy, or a similar leadership role, ideally within marketing solutions or data/analytics-driven organizations
Strong leadership, project management, and communication skills
Demonstrated ability to collaborate cross-functionally and drive results in a fast-paced, evolving environment
Possess excellent knowledge of how content is utilized within modern marketing and growth teams, with a particular focus on leveraging various channels and social media platforms to drive effective growth strategies and measurable business outcomes
Expertise in leveraging analytics and audience insights to inform content decisions
Company
Buxton
Buxton offers solutions for consumer analytics.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
PSG Equity
2023-04-03Private Equity
Leadership Team
Jim Swift
CEO
Michael J. Landis
Chief Financial Officer
Recent News
2025-07-18
2024-05-20
Company data provided by crunchbase