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Planned Parenthood Federation of America · 2 weeks ago

National Director, Creative and Video Production

New York, NY

Full-time

Onsite

Director/Executive

$182K/yr - $190K/yr

15+ years exp

Planned Parenthood Federation of America is the nation’s leading provider and advocate of high-quality, affordable sexual and reproductive health care. They are seeking a National Director, Creative and Video to define and oversee the execution of the brand's creative and video strategy, ensuring adherence to brand standards and delivering impactful creative solutions.

AssociationHealth CareNon Profit

Responsibilities

Define, shape, and oversee the execution of the national creative and video vision, strategy, and identity for the PPFA and PPAF brand and their various health care, education, research, fundraising, and advocacy campaigns and initiatives

Advance and lead the creative strategy and team, encompassing creative direction, art direction, design, motion design, identity, merchandising

Develop and lead the video strategy and teams, encompassing pre-production, production, and post production for all national initiatives across multiple channels

Serve as the chief guardian of the national visual brand

Transform organizational objectives, overarching brand strategy, and campaign/project strategy into creative and video strategies, by absorbing key insights from briefs, organizational documents, leadership conversations, and research

Set and determine the path to achieving Creative and Video goals, objectives, and key results that support Brand and Federation initiatives

Establish and enforce efficient and scalable workflows, the highest creative and design standards, and brand-first quality control mechanisms

Provide high-level direction and constructive feedback on all creative and video projects, from initial concept to final execution

Ensure Planned Parenthood’s visual identity and brand guidelines evolve regularly, further organizational goals, lead us into the future, and are adopted widely throughout the Federation

Ensure creative and video content has a clear and strategic distribution plan, in collaboration with content teams across PPFA and external partners

Embolden the team to produce innovative and on-trend assets and content that promote and protect the brand, advance SRH issues, and influence culture

In partnership with National Office staff and Affiliate brand and marketing teams, anticipate the creative and video needs of the Federation, structure the team, and prioritize work to meet those needs

Deliver compelling and strategic creative and video solutions for the brand, External Affairs team, affiliate creative teams, and the National Office

Manage and mentor creative and video leadership teams to deliver high-quality, impactful, and brand-consistent creative assets and video productions that support the organization’s strategic objectives

Provide creative oversight for designated electoral work

Collaborate with the Vice President of Brand and Brand leaders to set and execute shared goals, manage the departmental budget, navigate the evolving needs and priorities of the organization, identify opportunities for improvement and innovation, uplift team impact, and champion the brand

Promote a collaborative, diplomatic work style; facilitate solution-focused conversations amongst diverse communities and individuals

Manage people and projects through a lens of diversity, equity, and inclusion to foster an environment of belonging within the Creative and Video team and across project teams

Performs other duties as assigned

Qualification

Creative leadershipVideo productionBrand strategyAdobe Creative SuiteBudget managementProject managementStorytellingDiversityInclusionCollaborationMentoring

Required

15+ years progressive experience in creative leadership roles, with 10+ years managing Creative or Video staff

Bachelor's degree in Design or relevant field

Excellent creative portfolio of integrated work, with evidence of strong conceptual, storytelling tools

Able to execute pioneering creative and video tied to strategic business results

Demonstrated ability to manage multi-million dollar budgets, vendor relationships, and project timelines

Experience leading the development and execution of brand guidelines, new ideas and storytelling narratives, and the highest-quality brand, advertising, video, motion, digital, print, and identity design

Ability to juggle multiple projects, team needs, and deadlines successfully

Excellent skills in collaborating across divisions, functions, and geographies