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Avenue Z · 4 weeks ago

Associate Director - Public Relations

Miami, FL

Full-time

Onsite

Senior Level, Lead/Staff

$95K/yr - $115K/yr

5+ years exp

Avenue Z, Inc. is a dynamic media and technology company with a powerful influence across all channels. The Associate Director will run media and reputation programs for clients, focusing on media relations, messaging, media training, and campaign execution.

Artificial Intelligence (AI)BlockchainConsumer GoodsCryptocurrencyMedia and EntertainmentReal EstateSpace TravelVenture Capital

Responsibilities

Develop and execute proactive press strategies that win placements in national, trade, and local media

Build and maintain media lists and reporter relationships; pitch, follow up, and place stories

Draft press releases, media advisories, bylines, Q&As, talking points, and pitch notes

Create clear, audience-focused messaging and key messages for spokespeople

Prepare clients for media interviews and public appearances; run media training and mock interviews

Advise clients on message discipline across channels

Lead rapid-response media work during reputational issues and crises; coordinate internal and external stakeholders

Produce holding statements, Q&As, and escalation plans

Plan and manage media campaigns, events, briefings, and press tours

Track and report coverage and outcomes; translate results into actionable insights and next steps

Serve as primary client contact for day-to-day communications work

Lead and mentor junior staff; review work and provide feedback

Work with digital, content, and strategy teams to amplify earned media and ensure consistent messaging

Coordinate with paid and owned channels when integrated programs are needed

Qualification

Media relationsCrisis communicationsMedia trainingPR tools familiarityOrganizational skillsClient managementPresentation skillsAttention to detailTeam leadership