Hearst Newspapers · 1 month ago
Associate SEO Director
320 West 57th Street, New York, NY, 10019, US
Full-time
Hybrid
Mid, Senior Level
$115K/yr - $135K/yr
7+ years expHearst Newspapers is a leading media and content company that partners with brands to solve marketing challenges. As an Associate Director of SEO, you will lead the SEO strategy to drive organic growth, manage client accounts, and mentor junior team members while ensuring the success of digital marketing campaigns.
AdvertisingJournalismMarketingNewsSocial Media
Responsibilities
Develop and implement comprehensive SEO focused strategies that align with clients' business goals
Conduct in-depth findability research, competitive analysis, and market trends to inform strategy
Serve as the primary point of contact for key client accounts, ensuring satisfaction and success of engagements focused on SEO
Present SEO strategies, reports, and results that connect with broader business objectives in a clear and compelling manner
Oversee the execution of comprehensive SEO programs, including technical SEO, content optimization, link building, and adjacent services (ie. content creation, CMS enhancements, landing pages, and digital analytics)
Utilize advanced SEO tools and analytics platforms including iCrossing proprietary toolset to monitor, analyze, and report on campaign performance
Identify opportunities for optimization and growth, and implement changes to improve and expand SEO focused engagements
Develop and deliver comprehensive SEO, SERP, and Discoverability reports, including performance metrics, insights, and actionable recommendations
Use data-driven analysis to measure the success of SEO focused initiatives and inform future strategies
Mentor and develop more junior SEO professionals, fostering a culture of continuous learning and innovation
Bring SEO leadership to cross functional teams with resources from Business Solutions and Transformation Strategy, Experience Design & Content Solutions, Media and Digital Solutions, to deliver cohesive and effective digital marketing strategies
Stay up-to-date with the latest related market trends including but not limited to search engine algorithm updates, the impacts of new technology, and industry best practices
Create demand for iCrossing services through developing industry POVs and thought leadership papers
Craft compelling client case studies to support marketing influenced leads
Lead New Business proposal content and oral presentations focused on SEO and related services
Develop new integrated go-to-market sales plays that incorporate SEO and other iCrossing offerings into broader business strategies for clients
Qualification
Required
7+ years' experience with SEO for agencies or brands
Experience developing junior SEO practitioners with demonstrated leadership skills
Extensive understanding of SEO principles, best practices, and industry trends
Strong analytical skills; ability to draw conclusions from data and take action accordingly
Results driven with strong business acumen
Strong Web analytics experience across key platforms like Google Analytics & Adobe Analytics
Fundamental understanding of technical SEO; experience with HTML, CSS, JavaScript and web design technologies
Experience in new business process; including prospect discovery, sales pitches, and roadmap development
Possess strong storytelling and presentation capabilities
Ability to pivot quickly and work in a rapidly changing environment and adapt as necessary
Highly organized with excellent analytical, time management, problem-solving and project management abilities
Proven ability to manage multiple projects and clients simultaneously
Highly proficient with Microsoft Office; advanced Excel and PowerPoint skills a plus
Excellent communication skills, both written and verbal
Strong mathematical, analytical and writing skills
Able to work well in a team environment and have a positive attitude
Preferred
Bachelor's degree in business, marketing, computer science, information technology, or related field strongly preferred
Benefits
Medical, dental, vision, life and disability insurance
401(k) Retirement Plan
Flexible Spending & Health Savings Account
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits
Company
Hearst Newspapers
Hearst Newspapers is the division in charge of Hearst's newspapers, local digital marketing service businesses, and directories.
Founded in 1887New York, New York, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Carson S.
HR Business Partner
Laura Wilson
Director Major Account Partnerships
Recent News
2025-11-20
2025-05-23
2025-04-13
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