Carnegie · 1 month ago
Assistant Director, Paid Search
Westford, MA
Full-time
Hybrid
Lead/Staff, Director/Executive
4+ years expCarnegie is a leader and innovator in higher education marketing and enrollment strategy, seeking an Assistant Director of Paid Search to manage and oversee paid search campaigns for key clients. This role involves leading campaign strategy, collaborating with internal teams, and managing a small team of employees to enhance paid search effectiveness and client satisfaction.
Higher EducationMarketing
Responsibilities
Lead and manage paid search strategy for high-value clients, including account structure, targeting, keyword approach, optimization priorities, and reporting
Elevate data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how paid search ladders up to client business objectives
Partner with Digital Strategists on proposal development, RFPs, and strategic adjustments to ensure paid search strategies align with client goals
Partners closely with strategy, media, and project teams to ensure a seamless, expertise-driven transition from onboarding to campaign launch, bringing paid search-specific leadership that upholds Carnegie’s standards of strategic excellence and client service
Collaborate with the digital team to strengthen integrated strategies and advance paid search’s broader growth vision
Show thought leadership by keeping pace with Paid Search industry trends as well as bringing forward ideas around process improvements, best practices, and tests
Interview and hire new team members
Oversee the daily workflow of specific employees
Has an integral part in training new employees who join the Paid Search team
Qualification
Required
Excellent attention to detail and the ability to effectively multitask in a deadline-driven atmosphere
Demonstrated problem-solving and critical thinking skills through independent troubleshooting of issues before escalating to other team members
Quick learner and ability to adapt to new and changing technologies
Clear written communication skills, both internally and externally
Passion, energy, and enthusiasm for digital marketing and client success
Effective communication and time management skills due to the remote environment
Ability to use/learn multiple technology platforms and switch between them on a regular basis
Bachelor's degree required
4-5 years of experience working in Paid Search in the Google Ads platform
Data analysis experience, particularly experience in analyzing digital campaign metrics to measure success
Preferred
Marketing/Advertising major or concentration
Experience with employee management
Experience with Asana or other project management tools and Google-based products (Docs, Sheets, and Slides)
Currently certified in Google Ads Paid Search
Benefits
Private health/dental/vision
401(k) with company match
Generous holiday and PTO package
Flexible work environment (remote, in-office, and hybrid roles)
Half-day summer Fridays
Fun company events and laid-back culture
Opportunities for advancement
Industry exposure and professional development
Growing company with a family feel
Entrepreneurial approach and spirit
Company
Carnegie
Carnegie is a marketing communications innovation company.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Shamrock Capital Advisors
2024-02-15Private Equity
2020-10-13Private Equity
Leadership Team
Brian Leininger
VP, Revenue Operations
Recent News
News Powered by Cision
2025-07-11
2025-05-07
2025-05-07
Company data provided by crunchbase