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Humata Health · 4 weeks ago

Go-To-Market Business Architect

United States

Full-time

Remote

Mid, Senior Level

4+ years exp

Humata Health is dedicated to transforming healthcare and is looking for a Go-To-Market Business Architect to lead partner-led expansion. This role focuses on developing and executing strategies to penetrate customer bases of referral and channel partners while collaborating with internal teams to drive growth opportunities.

Artificial Intelligence (AI)Health Care

Responsibilities

Lead the development and execution of high-leverage GTM strategies specifically designed to achieve deep penetration into the customer ecosystems of our existing and future channel and referral partners

Collaborate closely with referral and channel partners to surface new sales opportunities and co-develop strategies to unlock them, ensuring the Growth team has a steady stream of qualified at-bats

Identify areas of future market expansion, continuously researching and identifying new verticals, regions, and partner types that represent significant, untapped growth opportunities for Humata

Bring back insights from partners and their customers to inform Humata’s GTM strategy, product roadmap, and messaging

Research target health systems, payers, and pharmaceutical companies to map decision-makers, organizational priorities, and potential entry points. Build detailed account briefs that equip sales with the insights they need for tailored engagement

Cultivate strong relationships with strategic partner teams, aligning around shared objectives and ongoing success

Work cross-functionally with Product, Marketing, and Sales to align partner activity with business priorities

Collaborate closely with Marketing to develop joint marketing campaigns, including webinars, roundtables, and field events

Define and track success metrics for each partner channel, including sourced pipeline, event-generated leads, and handoff conversion rates

Qualification

Go-to-market strategiesStrategic partnershipsHealthcare experienceAccount-Based MarketingCo-marketing campaignsSystems-oriented mindsetPerformance metricsCollaboration skills

Required

4+ years of experience in consulting (preferably in the healthcare space) or in a strategy role within the Healthcare / Revenue Cycle space

Demonstrated success in developing go-to-market strategies and/or developing & scaling strategic channel, referral, or reseller partnerships

Strong collaboration and handoff skills - adept at enabling internal sales teams to close partner-sourced opportunities with clear value messaging and alignment

A strategic, systems-oriented mindset with the ability to build scalable go-to-market motions through others

Experience planning and executing co-marketed campaigns and joint partner events—webinars, conferences, roundtables—that convert awareness into pipeline