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Zions Bancorporation · 1 month ago

Senior Marketing Brand Copywriter and Content Strategist- UT, TX

Salt Lake City, Utah, United States

Full-time

Onsite

Mid, Senior Level

$68K/yr - $90K/yr

7+ years exp

Zions Bancorporation is a highly regarded financial institution committed to exceptional service and local leadership. They are seeking a Senior Brand Copywriter and Content Strategist to develop sophisticated brand narratives and strategic marketing content that enhances their financial offerings across various channels.

AgricultureBankingFinanceFinancial Services

Responsibilities

Develop comprehensive brand messaging frameworks and voice guidelines that differentiate our financial institution in the marketplace

Craft sophisticated financial narratives that balance regulatory compliance with compelling storytelling for high-net-worth and institutional audiences

Lead content strategy development for major campaigns, product launches, and brand initiatives

Partner with senior leadership to articulate the brand's vision and values through consistent messaging

Oversee content production workflows and provide strategic direction to junior writers and agency partners

Evaluate content performance against brand and business KPIs, making strategic recommendations for optimization

Leverage AI analytics to identify content performance patterns and optimize messaging approaches

Implement AI-assisted personalization while maintaining appropriate financial advice boundaries

Qualification

Strategic copywritingBrand developmentFinancial services expertiseContent strategy developmentRegulatory compliance knowledgeComplex financial productsAI analyticsPortfolio developmentCustomer journey understanding

Required

Bachelor's degree required

Minimum of 7-10 years of experience in strategic copywriting and brand development, with at least 5 years specifically in the financial services sector

Proven track record developing successful brand platforms and messaging architectures for financial institutions

Deep understanding of FINRA, SEC, and CFPB regulations and their impact on financial marketing communications

Expert knowledge of complex financial products including wealth management, commercial banking, and investment services

Strategic understanding of content's role in the customer journey across multiple touch points

Portfolio demonstrating successful brand voice development and strategic copywriting for recognized financial brands

Preferred

Master's degree in Marketing, Communications, or related field

Benefits

Medical, Dental and Vision Insurance - START DAY ONE!

Life and Disability Insurance, Paid Parental Leave and Adoption Assistance

Health Savings (HSA), Flexible Spending (FSA) and dependent care accounts

Paid Training, Paid Time Off (PTO) and 11 Paid Federal Holidays, and any applicable state holidays

401(k) plan with company match, Profit Sharing, competitive compensation in line with work experience

Mental health benefits including coaching and therapy sessions

Tuition Reimbursement for qualifying employees enrolled in an accredited degree program related to the needs of the business, maximum of $5,250 per calendar year, employees are eligible for the program upon hire

Employee Ambassador preferred banking products