Superpower · 1 month ago
Product Marketing Manager - Lifecycle Growth Lead
San Francisco, CA
Full-time
Onsite
Mid, Senior LevelSuperpower is a company focused on building the first health lifestyle brand, and they are seeking a Product Marketing Manager for Member Lifestyle. This role involves designing and owning the entire member journey, collaborating with various teams to enhance activation, engagement, and retention through effective communication and experience design.
Health CareHealth DiagnosticsPersonal Health
Responsibilities
Own all email and lifecycle flows for new members, active members, and re-engagement
Treat email as a long-term system that compounds over time
Continuously test, prune, and evolve flows based on cohort performance
Own core landing pages and high-intent sub-pages
Partner with Growth to experiment on positioning, structure, and messaging
Ruthlessly remove confusion and cognitive load
Define how Superpower explains itself inside the product
Shape onboarding, education, nudges, and monetization moments
Ensure in-app messaging is clear, human, and benefit-led
Synthesize member behavior, objections, and feedback into clear recommendations
Act as a translator between customer psychology and product decisions
Qualification
Required
Design and own the full end-to-end member journey
Blend experience design, storytelling, behavioral psychology, and product strategy
Partner closely with Product, Growth, and Design
Create high-trust experiences that improve activation, engagement, and retention
Own all email and lifecycle flows for new members, active members, and re-engagement
Treat email as a long-term system that compounds over time
Continuously test, prune, and evolve flows based on cohort performance
Own core landing pages and high-intent sub-pages
Partner with Growth to experiment on positioning, structure, and messaging
Ruthlessly remove confusion and cognitive load
Define how Superpower explains itself inside the product
Shape onboarding, education, nudges, and monetization moments
Ensure in-app messaging is clear, human, and benefit-led
Synthesize member behavior, objections, and feedback into clear recommendations
Act as a translator between customer psychology and product decisions
High-velocity execution - work with urgency, and iterate rapidly to drive progress
Ownership mentality - take responsibility for outcomes and see initiatives through from idea to launch
Obsessive about details - spot member friction before anyone else does
Fascinated by customer psychology - design for how people behave
Background in marketing, UX, or design; PM experience is a plus but not required
High IQ, even higher EQ - read both systems and people with precision
A sharp communicator and storyteller whose copy elevates the entire product
Comfortable with ambiguity, cross-functional chaos, and building 0→1
Preferred
Bonus: founder or early-stage startup experience
Company
Superpower
Superpower offers a digital health platform that integrates comprehensive diagnostics, personalized care plans, and health tracking tools.
Founded in 2022
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$34MKey Investors
ForerunnerSusa Ventures
2025-04-22Series A· $30M
2024-11-26Seed
2024-04-10Pre Seed· $4M
Recent News
Business Insider
2025-12-24
Company data provided by crunchbase