Carnegie · 1 month ago
Director, Paid Search
Westford, MA
Full-time
Hybrid
Director/Executive
6+ years expCarnegie is a leader and innovator in higher education marketing and enrollment strategy, and they are seeking a Director, Paid Search to provide strategic leadership within the digital team. This role involves guiding paid search direction, mentoring team members, and managing paid search strategy for high-value accounts to support revenue growth.
Higher EducationMarketing
Responsibilities
Partner with the Paid Search Lead to guide paid search direction, refine best practices, and introduce new testing approaches based on industry and platform trends
Champion the adoption of AI capabilities and emerging platform technologies, driving a structured test-and-learn approach to improve performance, uncover new opportunities, and keep our media strategies on the leading edge
Serve as a senior agency voice on paid search, contributing to trainings, thought leadership, and ongoing process improvements
Mentor all team members to strengthen their expertise and drive paid search excellence
Elevates data-driven decision-making by interpreting complex performance metrics, translating them into clear strategic recommendations, and articulating how paid search ladders up to client business objectives
Lead and manage paid search strategy for high-value clients, including account structure, targeting, keyword approach, and optimization priorities
Partner with Digital Strategists on proposal development, RFPs, and strategic adjustments to ensure paid search strategies align with client goals
Provide senior direction on AI Max for Search and Performance Max strategic frameworks
Partners closely with strategy, media, and project teams to ensure a seamless, expertise-driven transition from onboarding to campaign launch, bringing paid search-specific leadership that upholds Carnegie’s standards of strategic excellence and client service
Collaborate with the digital team to strengthen integrated strategies and advance paid search’s broader growth vision
Qualification
Required
Strong analytical skills and deep understanding of paid search performance metrics
Ability to navigate complex client needs and deliver strategic, data-driven recommendations
Proven leadership and management experience
Excellent verbal and written communication in both client-facing and internal contexts
Strong attention to detail and the ability to manage multiple priorities in a deadline-driven environment
Ability to adapt quickly to new technologies and industry trends
Effective time-management skills in a remote work setting
6+ years managing paid search campaigns, primarily in Google Ads; lead generation experience preferred
Agency experience required, with proven success supporting high-value client accounts
Experience providing leadership within a digital or agency environment
Strong data analysis background with experience applying insights to improve campaign performance
Experience with Asana or similar project management tools and Google Workspace applications
Bachelor's degree required
Preferred
Google Ads paid search certification preferred
Marketing/Advertising concentration preferred
Benefits
Private health/dental/vision
401(k) with company match
Generous holiday and PTO package
Flexible work environment (remote, in-office, and hybrid roles)
Half-day summer Fridays
Fun company events and laid-back culture
Opportunities for advancement
Industry exposure and professional development
Growing company with a family feel
Entrepreneurial approach and spirit
Company
Carnegie
Carnegie is a marketing communications innovation company.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknownKey Investors
Shamrock Capital Advisors
2024-02-15Private Equity
2020-10-13Private Equity
Leadership Team
Brian Leininger
VP, Revenue Operations
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