AvePoint · 1 week ago
Marketing Automation Specialist
DC-Baltimore Area
Full-time
Hybrid
Entry, Mid Level
$85K/yr - $105K/yr
2+ years expAvePoint is a global leader in data security, governance, and resilience, dedicated to empowering organizations to collaborate with confidence. The Marketing Automation Specialist will play a key role in enhancing global marketing operations by managing marketing automation campaigns, training teams, and ensuring system governance across platforms like Marketo and Asana.
Cloud ComputingData ManagementDocument ManagementInformation TechnologySaaSSoftware
Responsibilities
Manage marketing automation campaign processes, proactively researching and implementing the latest campaign best practices, strategies, and product releases
Create and maintain comprehensive standard operating procedures for MAP and Asana in the MarkOps Hub, ensuring knowledge transfer and operational continuity
Train marketing teams on Asana and Marketo standards, templates, audiences, and workflows
Support global demand generation and field team by thinking through business and technical requirements to deploy new use cases in MAP and Asana
Maintain Marketo and Asana’s organizational structure including naming convention, folder structure, teams and user roles, project and program templates, key fields, and ongoing archiving strategy
Build and maintain audience data sets, field mapping, and structure
Support essential marketing technology processes including user provisioning and procurement
Monitor platform health, metrics like email open rates, click-throughs, subscription rates
Qualification
Required
2+ years hands-on experience with marketing automation platforms (HubSpot strongly preferred)
Campaign building expertise: You've built and run complex multi-step email journeys
Technical problem-solving: You can troubleshoot issues and debug MAP workflows under minimal supervision
Technical writing: Demonstrated ability to create and maintain technical documentation and SOPs
Project management: Experience managing multiple priorities and familiarity with SCRUM
Enablement mindset: Excellent communication skills with ability to train and enable non-technical stakeholders
Preferred
Marketing automation platform certification (Marketo Certified Expert or HubSpot Marketing Software Certification)
Experience with CRM systems (Dynamics, HubSpot, or Salesforce)
Background in technical writing, process optimization and change management
Understanding of HTML/CSS for email and landing page customization
Experience working in global or multi-regional marketing organizations
Benefits
Comprehensive benefits (medical, dental, vision, 401(k) with match, unlimited PTO)
Bonuses
Commissions
Equity (RSUs)
Company
AvePoint
AvePoint is a global leader in data management and data governance, trusted by over 21,000 customers to modernize the digital workplace.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$744.41MKey Investors
65 Equity PartnersSixth StreetGoldman Sachs
2025-09-16Post Ipo Secondary· $202.86M
2023-09-18Post Ipo Secondary· $110M
2022-09-21Post Ipo Equity· $1.55M
Leadership Team
James Zhu
CEO of R&D Center
Tianyi Jiang
Chief Executive Officer
Recent News
Company data provided by crunchbase